Why Google Analytics 4 Tags All Shopify App Pages?

Topic summary

GA4 (Google Analytics 4) is suddenly recording thousands of Shopify App Store pages as site pages. The store owner previously added the GA4 Measurement ID (tracking identifier) as required, and reporting looked normal for months. Without making any changes, the property now lists 9k+ pages, all appearing to originate from the Shopify App Store. A screenshot of GA4’s Pages report is provided to illustrate the issue. The poster asks why this is happening and how to fix it so only relevant store pages are tracked. No causes, solutions, or confirmations from others yet. Status: open and unresolved.

Summarized with AI on December 15. AI used: gpt-5.

Does anyone know why my Google Analytics 4 tags so many Shopify App Store for all apps and how to fix it?

After I filled in the GA4 measurement ID as required, everything has been fine for the past few months.

I didn’t so anything and this is happening all of a sudden. I was really shocked to see that there were over 9k pages all from the Shopify app store.