why Google utm source's conversions rate suddenly showed a very large increase

Shopify Discussion
1

hi,

Since Aug. 6th, we have a big increase on CVR of Google source, but not big change on overall CVR & GMV. Is something wrong with the data?

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screenshot-20241015-154106.png2078×1066 170 KB

Best,

2

Is it possible that you sent out an email using the wrong UTM source? Google instead of Email?