Hey everyone,
I’m trying to track purchases in GA4 using Google Tag Manager, but I lose tracking once someone enters the checkout process, up until the purchase is completed. I followed the steps outlined by FeedArmy (source: https://feedarmy.com/kb/adding-adwords-conversion-tracking-to-shopify/), but it’s still not working as expected. The purchase event also doesn’t show up in the GTM preview.
Has anyone else encountered this issue? Any advice or assistance would be greatly appreciated.
Best regards.
Hello Sam,
Thank you for the quick reply! Could you guide me on how to track the purchase event in GTM? Also, how can I view it in GA4? After submitting the form, I can no longer view or connect.
Thanks in advance.
Best regards.
This is all about the technical process. It is like assembling the parts.
To track the purchase event we would need to create a bunch of variables and triggers and create the datalayer. so it is not possible to guide you A to Z within one hour or two hours.
It takes time and effort to implement.
We can have a discussion and demonstrate to you everything needed.
Thanks