Why has Shopify analytics stopped tracking purchases since October 31?

Shopify Discussion

Topic summary

Issue Overview:
Shopify’s native analytics has stopped tracking purchase events since October 31st, with all custom events (except standard ones like page_view and session_start) failing to track since November 9th.

Technical Context:

  • The issue affects stores using Shopify’s native connector
  • Meta Pixel continues working correctly
  • Also using GTM (Google Tag Manager) for Meta, Snap, and TikTok tracking
  • A screenshot was provided showing the analytics gap

Current Status:

  • This appears to be a widespread issue affecting multiple merchants
  • Related discussion thread exists about a huge drop in visitor tracking
  • Based on conversations with Shopify support, the company has not yet resolved this massive issue and does not appear to be actively addressing it
  • The problem remains unresolved and ongoing
Summarized with AI on November 15. AI used: claude-sonnet-4-5-20250929.
3

We have also been discussing this here:

https://community.shopify.com/post/2311472

There is a massive issue but currently Shopify have not resolved it in fact from the conversations i have had with them it would appear they are not doing anything about it.

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