Why i am not getting any sales

Store Feedback
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store url

store/product description

Faj Graphics Apparel is an online apparel store offering stylish graphic T-shirts, hoodies, and custom printed clothing.

What feedback do you want?

Hi everyone! I’d appreciate some feedback on my Shopify store, Faj Graphics Apparel.

:globe_with_meridians: fajgraphicsapparel.com

I’m getting website visitors but not enough sales. I’m trying to understand what may be stopping customers from purchasing.

Could it be pricing, trust, product presentation, website design, or something else?

Please take a quick look and let me know what you would improve. Any honest feedback is appreciated. Thank you!

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Hey! @Fajgraphicsapparel

I Looked at your store, quick question first: is that top banner (“Big sale ends 19/03”) still supposed to be live? It’s showing a past date, which for a new visitor can read as “this store isn’t actively maintained,” even if that’s not the case worth double checking that.

Secondly, I don’t see any reviews or ratings on your homepage or product pages.
For visitors who don’t already know your brand, that’s usually the #1 thing missing between “traffic” and “sales” even 5-10 seeded reviews on your best sellers can meaningfully move the needle. I’d also tighten your trust badges (“Quality Guaranteed,” “Fast Shipping” etc.) with actual specifics real delivery timeframes, a real return window since vague claims read as filler to shoppers who’ve seen a hundred stores say the same thing.

3

Hi,

I checked five current product pages and found a separate presentation issue from the banner and reviews already mentioned. Four of the five sampled product H1 headings were over 100 characters and read as multi-phrase keyword strings. For example, the Heritage tee heading combines the product type, audience, heritage terms, and gift intent in one visible title.

I would shorten each visible product name to the exact item a shopper is choosing, such as “Africa Is in My DNA Heavy Faded Tee,” then move size, material, fit, and gift context into short bullets beneath it. Keep the search title and meta description descriptive, but let the on-page H1 scan quickly on mobile.

That cleanup may make the catalog easier to evaluate, but it does not by itself explain the sales gap. I would test it on the five products receiving the most visits and compare product-view to add-to-cart after the change.

StoreAuditLab

5

Thanks for taking the time to review my store! I really appreciate the detailed feedback. I didn’t realize the outdated sale banner could affect customer trust, so I’ll get that corrected immediately.

You also made a great point about reviews and making the trust information more specific. I’ll work on adding genuine customer reviews and clearly stating our shipping times, return policy, and quality guarantee.

Thanks again—this gives me some clear areas to improve.

6

Thank you for taking the time to check multiple product pages and explain this. I really appreciate the specific example. I agree that the product titles are too long and could make the pages harder to scan, especially on mobile.

I’ll shorten the visible product names and move details like material, fit, sizing, and gift information into the description. I also like your suggestion of testing the changes on my most-viewed products and comparing the add-to-cart rate before and after.

Thanks again for the helpful feedback!

7

Looks like an average pod dropshipping site.

No one wants print on demand dropshipping anymore, and that’s what your business model is (presumably). The graphics were obtained by kittl or chatgpt or similar, the prices are ridiculous, and there is no effort. You got a sale banner that expired months ago. Thats all anyone needs to go away.

You wouldn’t pay 40 dollars for a dropshipped t shirt to a site with no effort, no guarantee, no involvement, and seemingly no established place of business. The address I found was a mailbox business.

Stockton, a city with tons of DTF services, fairs, and markets, you can’t buy a cheap blank for 4 bucks, and get it printed for 3, and sell it for 15?

Someone with this amount of resources is completely oblivious to the actual market they’re choosing. This is not a you thing. This is a systemic problem in Shopify.

8

Hi, thank you for taking the time to review the store and provide such detailed feedback. This is very helpful.

I agree that the homepage needs to communicate more clearly what Faj Graphics Apparel offers, especially the difference between our ready-to-buy apparel and custom printing services. I’ll work on improving the hero headline and CTAs, displaying products earlier, strengthening product-page information, and reviewing the mobile experience.

I especially like your point about making sure a new visitor can understand what we sell and what they can buy within a few seconds. I’ll prioritize that before making changes to pricing.

Thank you again for the suggestions!

9

Hi @Fajgraphicsapparel Welcome to Shopify Community Took a look, and one thing that jumps out is your hero banner messaging — “Let’s bring Your Brand to life, together” reads more like a custom branding/print service pitch than an apparel store people browse to shop. That mismatch alone could be confusing visitors about what you’re actually selling. I’d rework the homepage copy to lead with your products (hoodies, tees) and why they’re worth buying, rather than agency-style language. Also worth adding trust signals above the fold, reviews, secure checkout badge, clear shipping/returns info, since that’s usually the quiet conversion killer for newer stores. Good luck, hope it helps!
Best
MUSTUFA

10

Others already flagged the big ones (dead sale banner, no reviews, long titles), so I’ll add the one I think is costing you the most.

Your prices read as a fake sale, and shoppers pick up on it fast. A tee at $40.50 “on sale” from $57.85 is high for a printed shirt, and the “regular” price looks set just to show a discount. Then the banner says the sale ends 19/03, which was five months ago. Put those two together and the page looks like it’s pretending to be urgent. That kills trust more than the missing reviews do.

One more thing that’s probably losing you mobile buyers before they see anything: your homepage is slow. I measured it and the main content takes about 18 seconds to paint on a lab run, with 54 external scripts loading. A lot of phone visitors will bounce before the page shows up. Removing apps you don’t use is the fastest fix there. You also have one broken link in the store (/customer_authentication/redirect) worth cleaning up.

A few things I’d change:

  • Drop the compare-at prices unless the higher price was ever real. A clean $30 tee beats a “$57 marked down to $40” that nobody believes.
  • Fix or remove the sale banner. A stale countdown is worse than no banner.
  • Shorten the titles. “Africa It’s In My DNA Mug, 11oz Coffee Cup, Gift for Heritage Lovers, Ethnic Pride Mug, African Culture Tribute” is doing SEO work at the cost of readability. Cut it to “Africa It’s In My DNA Mug” and move the rest into bullets.
  • Your homepage headline (“Let’s bring your brand to life”) sounds like a print service, not a store selling tees. If someone lands wanting a graphic tee, tell them that in the first line and give them a “Shop T-Shirts” button.

For reviews, even 5-10 real ones from your first buyers help a lot since you have zero right now.

If it helps, I built a free store checker that runs speed, SEO, and trust checks and lists issues by impact. No signup, nothing stored:

12

Thanks for the candid feedback. I appreciate you taking the time to review the store.

Just to clarify, Faj Graphics Apparel is not simply a POD dropshipping business. I own my DTF printing equipment and produce the apparel myself. The mailing address is used because I’m currently operating the business from my home, and I prefer not to publicly list my residential address.

That said, if the website gives the impression that I’m running a generic dropshipping store, then that’s something I definitely need to improve. I’ll be working on pricing, trust signals, showing more of my actual printing/production process, and making it clearer that our products are printed and fulfilled in-house.

Thanks again for the feedback.

14

Hey there!

I checked a few of your product pages (FOCUS hoodie, tee, mugs), and I think the main issue is trust rather than pricing or design.

A few things you can fix are:

  • Add reviews and star ratings to the product pages. Even a few reviews from past customers can help.

  • Show shipping or delivery times directly on the product page instead of hiding them in the policies.

  • Your banner says the sale ends 19/03, which has already passed. You should either update the date or remove the countdown altogether.

These small changes could make the store feel much more trustworthy to first-time buyers.

17

There are only two things I don’t see mentioned above:

  1. I know you said you own equipment and print in-house, which is genuinely your strongest asset. But one product still has “Printify” set as its vendor. Worth fixing that, and your vendor field is split between “Faj Graphics Apparel” and “Faj Graphics Apparel Inc” across the catalogue anyway.

  2. You describe the store as graphic tees, hoodies and custom apparel, but ~30 of your 40 products are mugs and tumblers. If people aren’t buying apparel, part of it may be that there isn’t much apparel to buy. Either lean into the drinkware that’s carrying the catalogue or add the apparel your homepage is promising.

Lastly, I think your descriptions are fine. They look ~200 words, so I’d spend the time elsewhere.

Full disclosure, I built Carti, an AI sales assistant for Shopify. For a growing catalog, it’s a really powerful way to boost your conversion rate. Carti knows all of your products, policies, processes, and reviews. So it can answer questions, build trust, and overcome a lot of shopper objections. Plus, it’s 100% free at your size.

18

Hi @Fajgraphicsapparel,

Hi there! First of all, congratulations on getting traffic to your new store! Getting visitors is usually the hardest part, so you are already doing a great job with your marketing. I just took a look at Faj Graphics Apparel, and I have some honest feedback that might help you turn those visitors into buyers.

Your biggest issue right now is your product titles. They read like Etsy or Amazon listings packed with keywords. For example, “Africa It’s in My DNA Unisex Heavy Faded Tee, Afrocentric T-Shirt, Heritage Apparel, Cultural Pride Shirt…” is way too long. When people shop on a standalone website, they want to feel like they are buying from a cool, premium brand. Long, stuffed titles can look a bit spammy and instantly lower customer trust. Keep it simple and brand-focused, like: “Africa It’s In My DNA Faded Tee.”

Second, look at your pricing and social proof. Charging $40 to $58 for a graphic tee is a premium price. To get shoppers to pay that much, your website needs to build massive trust. Right now, it looks like you are mostly using standard product mockups. You desperately need lifestyle photos of real people actually wearing your clothes. Ask friends or family to model the shirts and put those photos on your homepage.

If you were stuffing your titles because you wanted to rank higher on Google, there is a much better way to handle it. I highly recommend using SearchPie: SEO, Speed & Schema. It lets you keep your visible product titles clean and professional, while automatically handling your technical SEO in the background. It builds the right meta tags and schema markup so search engines know all your keywords without ruining the shopping experience for your human visitors.

Clean up those titles, add some photos of real people wearing your gear, and the sales will follow. Keep up the great work!

19

Looks like you already did this one. All 40 of your products were updated late last night and the longest visible title is now 37 characters, so the long title advice further up the thread is describing a version of the store that no longer exists.

Worth checking what the shortening left behind though. The old stuffed title at least carried the design words. Your Search engine listing never did, and it still doesn’t. The Africa tee’s search title is “Unisex Heavy Faded Tee - Heritage Apparel” and its meta is about vintage vibes and modern comfort, so Africa and DNA now appear in neither field Google shows. Savage Money Graphic Tee comes up as “Unisex Trendy Casual Tee”. That’s 14 of your 40, and on a graphic apparel store the design is the whole reason someone buys.

Your mugs already get this right (“Cute Cat Coffee Mug For Cat Lover”, “Small Business Baddie Girl”), so it’s finishing rather than starting over.

20

I had a chance to go through your store, and I think you’ve already built a solid foundation. The overall visual direction is clean and professional, but there are a few areas where some optimization could make the shopping experience stronger and potentially improve conversions.

A few things I’d prioritize:

Product & Image Consistency
Some product images have inconsistent sizing/aspect ratios across different sections. Standardizing them would make the storefront feel more polished and cohesive.

Product Pages
I’d strengthen the product pages with clearer sizing, materials, care instructions, shipping/return details, and stronger product imagery to reduce purchase hesitation.

Reviews & Social Proof
I noticed there aren’t visible customer reviews on the product pages. For an apparel store, genuine reviews, ratings, and customer photos/UGC can be very valuable for building trust.

Trust & CRO
I’d make trust signals more prominent and give more attention to Best Sellers, New Arrivals, reviews, and customer content. Some of the existing whitespace could also be used for conversion-focused sections.

Overall Consistency
It’s also worth reviewing spacing, typography, image ratios, buttons, and mobile responsiveness across the store to ensure everything feels consistent.

I wouldn’t assume pricing is the main issue yet. I’d first look at the Shopify funnel — “Sessions → Product Views → Add to Cart → Checkout → Purchase” — to identify where visitors are actually dropping off.

Overall, I think the store has good potential. The biggest opportunity, in my opinion, is optimizing the existing experience around “product presentation, trust, social proof, and CRO” rather than going for a complete redesign.

22

Thanks for following through. I rechecked the Heritage tee page today: the visible H1 is now “Africa It’s in My DNA Heavy Faded Tee,” while the browser title remains descriptive. That cleanly separates the shopper-facing product name from the search title.

Before changing the rest of the catalog, I would apply the same pattern to four other top-viewed products and record the date. Then compare product-view to add-to-cart for those pages over the same length of time you used before the change. That will give you a cleaner signal than changing every title at once.

If you post the four URLs after the update, I can spot-check whether the H1/title pattern is consistent.

23

Thank you for taking the time to review my website and provide detailed feedback. I have now addressed all the recommendations, including the SEO titles, product H1 headings, collection pages, product descriptions, blog content, contact information, internal links, image alt text, and sales-conversion improvements.

I also applied the recommended H1 and browser-title pattern to my top-viewed products and recorded the date of each update so I can compare product views and add-to-cart performance over the same testing period.

I am currently working on getting professional product photos and collecting genuine customer reviews to improve the store’s appearance, credibility, and conversion rate.

I would sincerely appreciate it if you could review the website again and provide additional feedback. Please let me know if I missed anything or if there are other areas I should improve to strengthen the store’s SEO, customer experience, and sales performance.

Thank you again for your guidance and support.

24

I had a quick look at the site. You already have some good trust points like in-house printing, 2-3 day processing and US shipping.

I’d focus on the product pages and see if they quickly answer 3 things: why this product, why this price, and why should I trust you?

Also install something like Microsoft Clarity and watch some real sessions. Seeing where people stop, what they click, how far they scroll and whether they struggle to find products can tell you a lot.

I’d look at the funnel too: product page → add to cart → checkout. That will tell you where the actual problem is before you start changing the whole site design.

26

This is a complete waste of time. Delete this store. Its not a real business.