The problem is with shopify Email. When I use shopify Email to email to all subscribers, the subscribers number it shows in Email is less than the actual number in Customer. How can I fix it? Thanks!
Sometime your Shopify Email subscriber count is lower than your customer count. This is actually a common occurrence and usually happens for a few specific reasons:
- Email Subscription Status:
- Not all customers automatically become email subscribers
- Customers need to explicitly opt-in to receive marketing emails
- Some customers might have unsubscribed from marketing emails
- Email Compliance:
- Shopify follows GDPR, CAN-SPAM, and other email regulations
- Only verified email addresses can receive marketing emails
- Customers who have previously marked emails as spam are automatically excluded