Why is conversion rate dropping despite high website traffic in Q1 2022?

Shopify Discussion
1

Hey Shopify world,

We manage a 7 figure e-commerce brand that launched on Shopify March 2020.

We get about 600-700 sessions/day on average with a 5-7% ATC rate and typically a 2-3% conv. rate on average over the last trailing 18 months.

Since Nov. of 2021 we have noticed a general downtrending of our conv. metrics across the board from ATC->Checkout->Purchase meanwhile our sessions are actually up YoY.

Have any other seasoned shopify stores noticed similar trends or have any insights into this data?

2

Hi,

Please share your store URL.

Thank you

3

www.ethoscarcare.com

4

We’ve had a Shopify store since around 2015 and our site had a gigantic drop in traffic/sales. It was even more dramatic in March and it’s almost non-existent now that it’s June. Absolutely insane.