Glowmo is an online lighting store currently focused on a crystal-style LED ambient lamp. The lamp is designed for people who want to make bedrooms, desks, dorm rooms, and living spaces feel warmer and more visually appealing.
I want first-time visitors to immediately understand what the product is, how it improves their space, that it is plug-in powered, and why they should purchase it instead of a cheaper alternative.
What feedback do you want?
I am receiving traffic from Meta ads, but the store is not converting as well as expected. The link takes you to the home page which is not well updated
I would like specific feedback on:
Whether the product and main benefit are immediately clear above the fold.
Whether the store looks trustworthy enough to purchase from.
Whether the product page, pricing, offer, images, and call-to-action are convincing.
Whether any information is confusing or missing, especially on mobile.
What the three highest-priority changes should be to improve add-to-cart and purchase conversions.
Please be direct and focus on the issues most likely to prevent a first-time visitor from buying.
Thank you for the detailed response! I really appreciate you taking the time to write this and finding any flaws regarding the website. Have a great day!
i opened the actual store instead of judging the screenshot, and the three biggest problems arent copy.
the homepage still renders your old product, and its broken. the featured product block shows a $19.99 item marked sold out, the little benefit strip under it still says motion-activated / rechargeable / no drilling, and the discount badge prints this literally on the page: SAVE Liquid error (snippets/price line 112): Computation results in ‘-Infinity’ %. thats the theme dividing by zero because that product has no compare-at price. so everyone you send from meta lands on a raw error message next to a sold out price before they learn anything about the lamp. point that section at the crystal halo lamp or delete it, and either set a compare-at price or make the snippet skip the badge when compare_at is blank.
the price people see isnt the price your ad promised. the product itself is $44.99 with a $49.99 compare-at, one variant. the $71.98 everyone keeps reacting to is the 2 pack being preselected in your volume discount widget. so someone who clicked an ad for a ~$45 lamp lands on $71.98 and has to work out why. preselect the 1 pack, and put the per unit price on the pack option (2 for $71.98, $35.99 each) — same widget, but it reads as a saving instead of a surprise.
motion sensor vs decorative lamp. the store still calls itself motion sensor lighting in a fair few places while the only thing you sell is an ambient crystal lamp. thats two different buyers with two different reasons to buy, and its why the above the fold promise never lines up with the product page. pick one and strip the other out.
smaller thing: theres no review app on the store at all, so social proof has nowhere to appear even once you have some. with one product and paid traffic id fix 1 and 2 first though, those two are costing you money today.
Hello @wilhelmpa . Thank you for the concerns. For the first point, I do not see any issues with the homepage. I tried on website and mobile and still do not see any issues. I had the homepage redirect to the product page. Additionally, apart from the about me, I do not see any places where I can see motion sensor. Even the product itself is unlisted. Thank you for all the detail so far
The product only cost a few bucks and you’re trying to charge 50? But it’s dropshipping. You literally don’t do anything and you don’t have the credibility to offer anything of substance that would justify the price.
Maybe spend some time searching the forum. There are many people in the same boat as you.
Checked the live store. The homepage still serves the broken page wilhelmpa described: the sold-out $19.99 motion-sensor product and the Liquid error printing -Infinity% in the save badge are all still in the HTML. You do not see it because a window.location.replace script bounces visitors to the lamp page after load, so anyone on a slow connection meets the error first, and every ad click pays for a 273KB page load before the redirect. Fix the section itself, or set a real URL redirect under Online Store, Navigation, instead of the script.
the redirect is why you dont see it. your homepage template has a window.location.replace(‘/products/glowmo-crystal-halo-lamp’) in it, so the browser bounces you to the lamp before you ever look at the page. the old sections are still there and still served — open view-source:https://glowmolight.com/ or just look at the homepage in the theme editor, and youll find the sold out $19.99 block and the badge that prints SAVE Liquid error (snippets/price line 112): Computation results in ‘-Infinity’ %.
same for the motion sensor wording, its not only the about page. the homepage still carries the faq “How does the motion sensor work?” and the battery answer that talks about motion-sensor mode, plus a bundle widget pointing at /products/glowmo-motion-sensor-light with the old wall light image. all of it sits behind the same redirect, which is why it looks clean to you.
and since every meta click lands on the homepage first: point the ad url straight at the product page. then theres no bounce at all and you stop paying for a page nobody is meant to read.
the pricing part looks fixed already — 1 pack is preselected at $49.99 and the 2 pack shows $39.99 each. that reads as a saving now instead of a surprise.
Thank you for all the help! I noticed in my original post I made a typo saying the homepage was connected to the ads but rather it was the product page that was.
