Why is my app getting clicks but no installs on Shopify?

Hi guys, last month i launched my app on shopify: https://apps.shopify.com/tamlitz-li

Im promoting the listing via google ads. Im getting clicks on the install button, but no actual installations. Anyone might have an idea why this is happening?

Hi @EngageOn

Clicks via google ads do not always come from a relevant user. Did you check the keywords for which you have got most of the clicks?

Also if you have a goal set up available you will get to know how many users actually clicked on Add app button on the listing page. here is a blog on how to set that. Make sure to regularly check and optimize to get better results.

And I would also suggest running Shopify Ads, as they are more fruitful than google Ads.

Cheers!!

@ReturnPrime thank you for the detailed answer. I tried to look into Shopify Ads but they are very expensive. I currently have the free credit for ads, is there a way to stop the ad once the credit is spent?

Unfortunately, you can’t stop running the ad as soon as the credit gets exhausted. But, you can set a daily spent limit so after x no of days when the limit is about to get exhausted you can manually track and stop the ads. Here is a detail on how ads are billed.

Please let me know if you need any other help. | Hit like if you find my answers relevant | And if you feel this solution is relevant mark the solution as Accepted.

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