Hi all,
I’ve been having this incredibly weird problem of having a great add to cart percentage that plummets throughout the conversion funnel. Here is my conversion rate from yesterday (note: I’m getting all traffic organically)
Does anyone know why this may be happening? Any help would be greatly appreciated 
Thank you, I hope you have a great day.
Hi @OurOrbital ,
For this problem, I will tell you what conversion rates you should aim for so you can compare them to your own on your online store statistics page.
Here are some suggestions for general conversion funnel rates you should aim to get:
For your store:
View Content → Add to Cart: 15.9%
(The percentage next to “Added to cart”)
Add To Cart → Initiate Checkout: (2.6/15.9)*100 = 16.3%
(Divide “Reached checkout” sessions by “Added to cart” sessions)
Initiate Checkout → Purchase: (0.58/2.6)*100 = 22.3%
(Divide “Sessions converted” sessions by “Reached checkout” sessions)
As a result, you need to improve the steps “Add to cart” to “Initiate checkout”, and “Initiate checkout” to “Purchase”
You should include a link to your store so we can check it further.
However, I have a few ideas for you:
1. Try to reach out to a different audience
Try to reach a group of people who seldom buy products online but often put things in their shopping carts.
For example, instead of “Purchase,” you might set “Add to Cart” as your conversion event in Facebook Ads. By doing so, Facebook will provide you with visitors who like to add things to their shopping carts, but that does not necessarily mean they will purchase them.
2. Allow your friends and family to place orders at your store
A good strategy is to have someone place an order and go through your checkout process with you. And then ask them if they have any suggestions to make the process more user-friendly.
Everyone will come up with new ideas when they look at your store. I wish you the best of luck.
Thank you so much for the response, I truly appreciate your insight. My website is https://ourorbital.com
Hi @OurOrbital ,
Thanks for giving me your online store’s URL! I’ve spent time checking out your store, and here are a few more pieces of feedback I have for you.
1. The Hero Banner
Your Hero section’s video quality is poor. It is the section where visitors may explore and decide whether or not to continue shopping there. You can replace it with high-quality images. The ideal size is 1600 x 500 pixels.
2. Check your menu bar and the overall style of the page
An e-commerce website should have a home page, product page, or collection page. You can increase your store’s reputation by having a page called “About Us.”
3. Keep the top menu sticky
Your menu bar disappears as I scroll down, which is an inconvenience. A sticky header menu makes it easier for customers to find other sections. (Shopify community site has a sticky bar)
4. Make improvements to the first page
The first page works as the first touchpoint for customers, making it easy to recognize who you are. You have to improve your first page because it’s now somewhat messy; you should keep things straightforward and basic. Get a free website design guide on Shopify here: https://www.shopify.com/learn/course/how-to-design-your-online-store-with-zero-design-experience
5. The footer should include social media links, such as Facebook, Instagram, and so on, to better communicate with customers.
Here’s hoping it’s helpful to you!
Thank you so much for the feedback : )
I’m having the same issue as you @OurOrbital , and I think the @irene-vintage solution is quite good for me to use to analyze my store. Thanks for bringing this up, @OurOrbital .
Hi @OurOrbital ,
Great question and congratulations on launching your store!
I’ve had a look at your website. You’ve done well to organize your product line and it’s a fun product that you’re selling.
There are a few suggestions I’d make (some of which have been touched upon by @irene-vintage and @jhubert 
To have a successful brand you need to pick a niche that you are knowledgeable about and curate your products around it. You need to know the answers to questions like:
What can you tell your customers, show them, teach them that establishes you as an authority when it comes to orbitals?
How can you communicate that in a manner that is convincing and trustworthy?
Who is likely to be interested in what you’re selling?
Why should anyone buy your product?
As someone who has never encountered orbitals before, I need to be persuaded that they’re worth me parting with my money for. So what can you do with an orbital? Where would you need/want an orbital? Do any influencers or famous people like orbitals? What is it made from? Will it work in all weather? Will it last a lifetime?
You need content to spread the word, and a good starting point is by creating a blog. Also, have you started establishing a social media presence? Social media is the first crucial step in marketing your store these days. In fact, I’d recommend checking out our buyer trust 101 guide for more tips and ideas on how to create social proof.
The gifs that you have on your homepage may lower a customer’s expectations for your store. I understand that gifs are dynamic and engaging, but the poor quality will detract from your store rather than enhance the customer experience. I would recommend higher quality photos, and you can check out our guide on how to Upload Images for the best results.
I hope these suggestions, along with those of others on this thread, help!
