Hey everybody, me sales channel has been down this past 2 months, im having a lot of people adding products to cart, reaching the checkout page, adding all the information but not purchasing. We checked the payment methods, we use stripe and everything runs perfectly, we have marketing campaigns, abandonment emails, we have a sales person as well attacking these carts, we offer free shipping, our social medias are great and have engagement as well, we offer good discounts and free products as well, but there is something going wrong at the time of finally converting the sale. Anyone have any suggestion?
Here is our conversion rate, which is extremely low (past 90 days)
The site looks excellent to me. It functions well on both mobile and desktop. There don’t seem to be any technical issues with your site.
However, I have a few suggestions that I’d like to share:
Since your products are >$100, we should redirect the user to the checkout page once they add products to the cart, giving them less time to interact with other pages.
Make the “Add to Cart” button more prominent by adding color to it.
Use a tool like Hotjar to analyze user interactions and behavior on the website, gaining insights to further optimize the user experience.
Thanks, for the information, we do have a red button that redirects you directly with to the checkout already, and we been doing excellent work on the SEO part as well. Could it be anything else that is dragging us down?
No technical aspects are holding you back. The site is built on the Shopify default theme ‘Dawn,’ which is optimized for conversions.
SEO plays a crucial role in driving more traffic to your site. Its primary goal is to rank on the first page of Google search results for terms that matter most to your target audience. However, this doesn’t guarantee that all visitors to your site will make a purchase. You should focus on refining your marketing funnel to attract more authentic visitors to your store.
