Why is my conversion rate low despite high daily visits?

Store Feedback

Topic summary

A store owner is struggling with low conversion rates despite receiving 30-50 daily visits from Pinterest, with sales occurring only every other day. The store has approximately 300 products with 600+ more to add.

Key Issues Identified:

  • Contact page is hidden in a dropdown menu rather than prominently displayed
  • Navigation requires too many clicks to reach products (homepage → category → subcategory → product)
  • Some subcategory pages contain only 6 products
  • Hero image may be too cluttered and affecting bounce rate
  • Missing hover states on CTA buttons
  • No quick ‘Add to Cart’ option on product listings
  • Lack of customer reviews/social proof on the website (though 10K+ reviews exist on Teachers Pay Teachers)
  • No blog content or product curation to educate customers

Recommended Solutions:

  • Move Contact page to main header navigation and footer
  • Simplify navigation by eliminating unnecessary category levels
  • Add overlay to hero image instead of replacing it
  • Implement quick shop feature with mini product window
  • Create dedicated section for displaying customer reviews
  • Add hover effects to buttons (may require developer assistance with Impulse theme)
  • Prepare promotional campaigns for upcoming holidays (Halloween, Black Friday, Cyber Monday, Christmas)
  • Build email list and send consistent campaigns

The store owner is receptive to feedback and plans to implement these changes.

Summarized with AI on November 16. AI used: claude-sonnet-4-5-20250929.
3

Thanks Ollie!

The ‘Contact Us’ page is currently located as a drop-down item within the ‘Home’ tab. Should I move it to the main menu? I will go ahead and include it in the footer menu.
I’m using a hero slideshow that directs users to my top three collections. I’ve included one image per collection. Would it be better to feature one product from each collection? I have about 300 products and still have about 600 more to add. I’m a bit hesitant to switch to showcasing individual products since I have so many.