Why is My Conversion Rate So Low? Need Feedback! (Roast Me Hard!)

[Chloe_M]

Hello Shopify Community!

I just launched my online store - Mellow Store last month, where we focus on selling sterling silver jewelry designed for everyday wear. Despite having over 1,500 visits last month, I had almost no ‘add to carts’ and zero sales.

About Mellow Store:

• Products: Our jewelry is not only visually appealing but also boasts being waterproof and hypoallergenic.
• Target Audience: Based on our Instagram follower data, our primary audience consists of women aged 18-34.
• Regions Served: Currently, we cater to customers in Canada and the US.
• Website: mellowstore.ca

I’m wondering:

1. Is there something off with my site’s design?
2. Are my product photos and details clear enough?

Hit me with your best shot! All feedback (and roasts) appreciated. Thank you!

[PageFly-Garcia]

Hi @Chloe_M

I’m Garcia from PageFly - Page Builder App.

Congratulations on your new store! As a CRO expert, I would be happy to share some suggestions that I think could help you improve your store’s conversion rate.

1. Add testimonial/customer reviews for your pages

Although your homepage and product pages have a lot of relevant content, they lack social proof. You can add testimonials about happy customer experiences on your homepage, as well as customer reviews and a call to action encouraging customers to leave reviews on your product pages.

Social proof is a powerful way to build trust and credibility with potential customers. When they see that other people have had positive experiences with your products or services, they’re more likely to trust you and make a purchase.

2. Use human model for product image

You sell sterling silver products, but some of your products do not have images of human models wearing them. This can make it difficult for customers to visualize how the product will look on them, which could lead to a decrease in trust and sales. I recommend adding at least one image of a human model wearing each product to improve this.

3. Improve your store loading speed

Your store’s page speed is 41 on mobile and 62 on desktop, which is quite low. This slow loading speed can be a major problem for customer experience and may lead to lost sales.

According to Google PageSpeed Insights, there are some specific areas that can be improved to speed up your store’s page load time. You can access Google PageSpeed Insights to see detailed recommendations for improving your page speed.

4. Prepare your store for upcoming sale season

The holiday season is approaching, and many businesses are gearing up for festivities like Black Friday Cyber Monday (BFCM) and Halloween. Your products are a perfect fit for this holiday season, so I highly recommend applying these tips to make the most of it.

Here are some specific tips that you can use:

• Create holiday-themed landing pages: Create dedicated landing pages for specific holiday promotions or events. These pages can highlight exclusive deals and provide a cohesive holiday experience for visitors. For example, you could create a landing page for Black Friday Cyber Monday (BFCM) that features all of your best deals and offers.
• Use countdown timers: Use countdown timers for limited-time offers or flash sales to create a sense of urgency and drive conversions. This is a great way to encourage customers to make a purchase before the offer expires. For example, you could create a countdown timer for a Black Friday Cyber Monday sale that ends at midnight on November 26th.
• Offer a gift-wrapping service: Offer a gift-wrapping service during checkout to make it convenient for customers who are purchasing gifts for others. This is a small gesture that can go a long way in making customers feel appreciated.
• Implement a personalized recommendation engine: Implement a personalized recommendation engine to suggest products based on customers’ browsing and purchase history. This will help you to ensure that customers see products that are relevant to their interests, which can lead to increased sales.

Cheers,
Garcia| PageFly

[PaulNewton]

@Chloe_M

I had almost no ‘add to carts’ and zero sales.

Hit me with your best shot! All feedback (and roasts) appreciated. Thank you!

Store looks exactly like every other “traffic no sales” low effort store posted by merchants having a business experience issue treating it as a design issue: such as not forthrightly considering their not the first with their set of issues in a truly actionable cathartic way , for if they did they would already be using that as a powerful feedback loop and would mention background experience asking only about key issues that matter instead being possessed to rattle off pointless points that customers sure do not care about under some notion that just because they made a website that any customer should ever buy from them showing how bad their priorities are treating their newborn online presence like a spreadsheet creating a cheap dropshipping-aesthic which if pointed out they would never do to a retail location , when to actually increase the chances of continuing* business they should be on a high-stepping walkabout in the thousands deep feedback-graveyard to try and gleam some of the foundational insights from the behaviors of the dead stores; instead hoping that some tidbit bullet-points of on the spot free advice will provide a quickfix bandaid for headwounds born by lethal fundamental problems that a lot of new merchants never pull out of the dive because of the time investment and pain-experience required to fail-successfully.

? Walk - https://community.shopify.com/c/store-feedback/bd-p/ecommerce-gallery

Dig - https://community.shopify.com/c/forums/searchpage/tab/message?q=traffic%20no%20sales&collapse_discussion=true

examples:

Store loads slow, get rid of heavy imagery, reduce any cruft: recalibrate expectation of what should be crammed onto a website back down to words then add only what’s needed.

New visitors are assaulted with popup garbage, use a different browser/machine and frequently go through the customer journey with new eyes:

*working on my run-on sentence skills, 6/10 got clunky trying to fit in the cliche of: if-you-build-it-he-will-come but not really because he doesn’t know or care that the store exists.

** I say continuing business instead of staying in business because most businesses fail but that doesn’t mean the next one a merchant starts cannot be more successful , this is an important distinction and mental health outlook.

[flareAI]

Hello @Chloe_M ,

I am Gina from flareAI app helping Shopify merchants get $7Million+ in sales from Google Search, on autopilot. I am here to support you.

I’ve taken a look at your store. Nice collection! I’ve some suggestions to increase the conversion rate.

1. Display store’s contact info like phone number, email address, and office address in the Contact Us page.
2. You can add testimonials on the home page to make the store look more professional. Testimonials allow your satisfied customers to step forward and address the questions and objections that fill the minds of your prospective buyers for you.
3. A FAQ would be useful to provide quick information to help customers make a purchasing decision and also to reduce the time your employees need to answer simple questions.
4. Showing your average rating gives your shoppers quick information to make purchase decisions. Average ratings provide you with feedback on popular and unpopular products that you can use to make changes.
5. Add sticky header
   Adding sticky header allow users to quickly access the navigation, search, and utility-navigation elements without scrolling up to the top of the page. They increase the discoverability of the elements in the header and the chance that users will take advantage of them.
6. Remove Powered by Shopify from footer and add your own branding to your store footer.

7. Developing an optimal SEO product title and URL can assist search engines in accurately identifying your products and increasing traffic to your online store. Hence, strive to create distinctive and precise product titles and URLs.

8. Add more payment options other than ShopPay , GPay which will be convenient for the customer to purchase products.

9. Add Buy Now button in products pages which will simplify the purchasing process for consumers, improving their customer experience.

Let me know if you have any further questions. If you find the answer helpful give it a Like and ✓ Mark it as an Accepted Solution.

Gina

[claricelin]

Hi @Chloe_M ,

Aside from improvements to the store that have been suggested - especially the reviews/testimonials, another question to ask would be - where were the 1,500 visitors coming from?

I presume one of your traffic sources is from Instagram? Usually Instagram users do not necessarily have high intention to buy your products straightaway. It might take a while for them to turn into customers.

If you are getting traffic from Google, find out what are the keywords that’s driving the traffic as this could give some clues if your store was found for the right keywords.

If you are driving traffic from Google ads, you might want to investigate if you are getting the right shoppers to the store.

Another clue to find out if you are getting the right people, find out how long these 1,500 visitors stayed on your site. Did they leave within 5 seconds? Or did they linger for a longer time?

If they are spending a short time on your site, the more likely they are not the right shoppers who would turn into customers.

I hope this gives you some insights on your next steps.

If you would like more insights, you can check out a couple of my resources:

Why am I getting online store sessions but no add to carts? | For Shopify, WooCommerce Stores

Why am I getting add to carts but no sales? 14 reasons for Shopify, WooCommerce store owners

Best of luck,

Clarice