Why is my ecommerce site getting no traffic or conversions after 10 years?

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Topic summary

A Shopify store owner has struggled with minimal traffic and zero conversions despite 10 years in operation and spending thousands on Shopify experts. The site sells high-end jewelry and accessories, but recent consultants have provided conflicting advice—some recommend changing the theme (currently Turbo latest version), others cite issues with meta tags, titles, and backlinks.

Key feedback from community members:

  • Site quality: Multiple users found the website visually appealing and well-branded, suggesting the problem is likely SEO and audience targeting rather than design
  • Celebrity endorsements: The owner has celebrity endorsements but they’re not prominently displayed on the homepage or product pages
  • SEO recommendations: Suggestions include building backlinks through directories, forums (Quora, Reddit), social media (Pinterest), press releases, and optimizing alt text/keywords. One user provided detailed DIY SEO tactics to avoid further expensive consultants
  • Marketing channels: Recommendations to try Google Shopping, pay-per-click advertising with Google specialists, and connecting to shopping platforms like Upurr
  • Content strategy: Add a blog, FAQ page, and “best sellers” section alongside existing “latest arrivals”

Current status: The discussion remains open with no clear resolution. Another user reported similar struggles after 5 years with a luxury goods store, indicating this may be a common challenge for high-end e-commerce.

Summarized with AI on October 30. AI used: claude-sonnet-4-5-20250929.
10

Hey Amanda

I really like your logo and the website is good. Your products seem fairly high end so you would need to target people with money!

It seems like you’re not getting the right audience to your store which is why you’re not getting conversions.

Have you tried registering and connecting your store to channels like Facebook, Google Shopping and Upurr?

I would recommend connecting to Upurr if you haven’t as this is a pretty new tool that drives targeted UK shoppers directly to your store and also offers in app purchases. Its free to register and connect and only take 10-15mins.

https://upurr.co.uk/store

You say you’ve spent thousands on Shopify Experts, do you know what insights they discovered regarding your marketing strategy? Ensure you get as much information as possible from them regarding what information they obtained in their efforts to drive traffic.

Hope you start getting conversions soon.