Why is my ecommerce site getting no traffic or conversions after 10 years?

Topic summary

A Shopify store owner has struggled with minimal traffic and zero conversions despite 10 years in operation and spending thousands on Shopify experts. The site sells high-end jewelry and accessories, but recent consultants have provided conflicting advice—some recommend changing the theme (currently Turbo latest version), others cite issues with meta tags, titles, and backlinks.

Key feedback from community members:

  • Site quality: Multiple users found the website visually appealing and well-branded, suggesting the problem is likely SEO and audience targeting rather than design
  • Celebrity endorsements: The owner has celebrity endorsements but they’re not prominently displayed on the homepage or product pages
  • SEO recommendations: Suggestions include building backlinks through directories, forums (Quora, Reddit), social media (Pinterest), press releases, and optimizing alt text/keywords. One user provided detailed DIY SEO tactics to avoid further expensive consultants
  • Marketing channels: Recommendations to try Google Shopping, pay-per-click advertising with Google specialists, and connecting to shopping platforms like Upurr
  • Content strategy: Add a blog, FAQ page, and “best sellers” section alongside existing “latest arrivals”

Current status: The discussion remains open with no clear resolution. Another user reported similar struggles after 5 years with a luxury goods store, indicating this may be a common challenge for high-end e-commerce.

Summarized with AI on October 30. AI used: claude-sonnet-4-5-20250929.

No problem, as I say I am no expert. I think possibly look deeper into who your market actually is and see how those people interact with social platforms and buying on the web?

Personally I can see no fault with your website so it must be SEO related and possibly that the site is not being showed to the people most likely to buy. How do you market the site? Personally before paying for anything further I would look into pay per click marketing - if you are going to pay money for experts why not look into this form of marketing and get help for free from a google accounts specialist?

It sounds like you have put an awful lot of money and time into SEO so this would be the next stage I would think and maybe look for similar directories in your main markets that you can join up to - also do you know who your competitors are? You could contact Ahrefs and see if they can help you by seeing what your competitors are doing to promote their businesses and do the same?

Lastly I follow a guy on youtube who is very good and goes through a lot of marketing strategies. His name is Elliot Prendy - his channel is really good and very inspirational - maybe take a look at some of his videos for some ideas on how to get the brand out there.

I really hope this helps - just thought I’d follow up as I know how you feel and it isn’t nice. I can really appreciate the hard work you have put into your website and feel that you can do this without paying stupid amounts for little gain - pay per click should at least break even and then you can set up funnels to recapture the lost customers with discount codes etc… its just finding out who those customers are… all the best and don’t give up! :slightly_smiling_face:

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