Make sure that you don’t have the pixel and the CAPI firing at the same time, FB is not really good at deduplicating events. This might sound extremely obvious but you can also try disconnecting and connecting again, it might just do the trick.
Topic summary
Shopify store’s Meta Pixel triggers an AddToCart event on every page view, inflating ad metrics. Theme: Dawn; pixel appears properly installed and active.
Context:
- Pixel was connected via Shopify’s native “partner” automated setup.
- Support loop between Shopify and Meta; screenshots were shared but not conclusive.
Troubleshooting tried:
- Disconnected and reconnected the Meta integration; behavior persists.
Key guidance provided:
- Ensure the client-side pixel and server-side CAPI (Meta’s Conversion API) aren’t both firing the same events; Meta’s deduplication can fail, causing duplicates.
- Avoid running multiple integrations at once (Shopify native + third-party app + manual code). Use only one source of truth.
- If the native integration is problematic, set up CAPI via a third party or do a manual CAPI configuration to control when events fire.
Open questions/next steps:
- How to verify/disable CAPI in the current setup.
- User will attempt a manual CAPI setup to isolate and control event firing.
Status: Unresolved; discussion remains open with planned manual CAPI reconfiguration.