We were reported problems with the native integration by many stores. We have solved all related issues with our app: Analyzify. Our support team also helps with store-specific problems like the ones that are mentioned. Feel free to ask me if you have any questions.
Topic summary
Main issue: Facebook Pixel stopped tracking certain events (e.g., Add Payment Info, Add to Cart, Search) on a Shopify site after a theme change, despite browser testing (Pixel Helper) showing correct firing. Images were attached showing no activity for these events.
Key findings and actions:
- Theme developers fixed a duplicate Add to Cart (ATC) trigger. Issue persisted for some events.
- A suggestion to use Facebook’s Pixel Setup Tool was declined to avoid disrupting existing campaigns.
- Crucial fix: The site’s own domain was blocked in Facebook Event Manager. Unblocking it restored event tracking.
Technical context:
- Facebook Pixel tracks on-site “events” like ATC (Add to Cart), InitiateCheckout, and purchases. Blocking/allowing domains in Event Manager can prevent events from being recorded even if they fire in the browser.
Follow-up/ongoing items:
- Another user reports InitiateCheckout not firing (ATC fires instead). A response suggests the checkout flow or a unique/custom cart could be the cause, but no definitive fix provided.
- Questions remain about ensuring proper tracking and Conversions API integration on custom Shopify themes.
Status: Original issue resolved by unblocking domain. Thread remains open with unresolved checkout-theme integration questions.
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