Why is my Google Ads conversion tag showing as inactive?

Topic summary

Google Ads purchase conversions stopped recording; the conversion tag shows “inactive” after multiple attempts to fix. The store (Shopify, Ella theme) had tags added in the header, body, and checkout, but the cart and thank‑you pages were not firing.

Guidance given: place the conversion code only in Shopify Checkout’s “Additional scripts” so it fires on the checkout thank‑you (order status) page. Avoid putting conversion code in the theme. A setup guide was provided.

After following the guide, the status remained “unverified.” Advice: wait 24+ hours and ensure an actual visit to the thank‑you page occurs; perform a test purchase and confirm with Google Tag Assistant. If no one hits the thank‑you page, the tag won’t trigger.

The poster asked about configuring conversion value, transaction ID, and currency in GTM (Google Tag Manager). The responder noted this isn’t part of the provided method and warned against mixing approaches; if using GTM, follow a GTM‑specific guide.

Current state: unresolved/ongoing. Additional screenshots were shared, and another user reported the same issue.

Summarized with AI on January 22. AI used: gpt-5.

Did you ever find a solution for this? I’m experiencing the same issue!