These are so so key! Yes to the Contact page and bulk order, really needed to add those. Thank you!
Topic summary
Main issue: Despite localized ads with solid metrics (CTR up to 4.28%, CPC ~$0.18) and shipping limited to the province, there are no add‑to‑carts or conversions from Facebook/Instagram. Only 2 local marketplace sales and 1 organic Google purchase so far.
Key feedback and actions:
- UX/CRO:
- Make the homepage banner/video include a clear, clickable CTA (e.g., Shop Now) and ensure consistent CTA styling.
- Resize sticky header (place logo inline with navigation) to save space; resize hero video for full visibility and ensure high quality.
- Link the announcement bar to a product/collection page instead of contact.
- Add a visible Contact link in header/footer for trust and SEO.
- Use color swatches on product pages; add an Instagram feed for freshness/social proof.
- Consider removing the cookie bar unless legally required.
- Offers/positioning:
- Add bulk discounts and a referral program (potential appeal to grocery/retail buyers).
- Targeting/social proof:
- Refine targeting (e.g., local women 25–50 with child-related interests).
- Strengthen reviews; consider tools that summarize wider market reviews.
OP update: Plans to add a Contact page and bulk order options. No confirmed improvement in conversions yet; discussion remains open. Images of ads/screenshots were shared and inform the feedback.