Why is my merchant account still suspended after addressing Google's feedback?

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Topic summary

Google Merchant Center suspension persists despite a manual review (Jan 29, 2024) and a completed cool down period (ended on the 6th). The account remains limited, restricting product visibility in the United Kingdom, with the core issue flagged as “Website or online store needs improvement.”

Key deficiencies cited by Google:

  • Domain must match the uploaded domain; remove any broken links.
  • Eliminate placeholder images/text.
  • Ensure product details and categories align with the product data feed.
  • Avoid generic content; include crucial product information.

Suggested fixes and next steps:

  • Add full business details (name, address, contact) in the footer across all pages.
  • Verify and claim the business on Google Business Profile with a valid address.
  • Show clear availability status (e.g., in stock/out of stock) on product landing pages.
  • Re-check compliance against Merchant Center guidelines (links provided).

Notes: A “cool down period” is a temporary restriction before requesting another review. Status remains unresolved; implement the above improvements and then request a new review to avoid another cool down.

Summarized with AI on January 5. AI used: gpt-5.
1

hello all, i hope someone can shine some light on our issue.

google have suspended our account, we had some issues with photos ect which we believed to have sorted. Requested a manual review with no luck.

our account was then placed on a cool down period. I contacted google and the tech team said they cant see anything that could be an issue due to the cool down period.

The cool down period ended on the 6th but after going through and through and having changed nothing im worried about getting put on a cool down period again so im hoping that something can possibly shine some light on whats wrong.

website: www.retrocandycompany.com

what google have said:

Website or online store needs improvement

Limits visibility of all products in United Kingdom

During the review you requested on Jan 29, 2024, Google found this still to be an issue. Before you request another review, make sure you meet the requirements.

There was a problem identified with your website. Update your entire website to provide a useful and transparent shopping experience for customers.

Make sure your website meets the following requirements

  • Your website should have a domain name that matches the uploaded domain name
  • Your entire website shouldn’t have any broken links
  • Your website shouldn’t contain any placeholder images or text
  • The product details and categories should match those that you provide in your product data
  • Your website shouldn’t contain generic information and shouldn’t miss crucial information about products

Thank you in advance for any help!

2

Make sure to add all your business details in the footer of all pages.

Consider verifying and claiming your business on Google business profile with the address.

Missing availability status on the product landing page.

You may have more issue, so double check the below info:

https://support.google.com/merchants/answer/6150127?hl=en
https://support.google.com/merchants/answer/6363310/follow-the-merchant-center-guidelines
https://support.google.com/merchants/answer/7052112
https://support.google.com/merchants/answer/4752265
https://support.google.com/merchants/answer/13693865