Why is my online store getting traffic but no sales?

[abpharmd1]

My store has only been live for 3 weeks but I am getting worried. I have had a lot of page traffic and really good social media engagement, but no sales and not even customers adding items to cart. I’m doing POD and just wanting some feedback. https://inspiremymood.com/

Any input would be much appreciated.

Thank you!

[Stacy_Zhuk]

Hello @abpharmd1 ,

You can set up some of the website visitor tracking tools - Hotjar, Smartlook or others to understand what’s going on with your sales at the moment. Also, you can analyse Google Analytics data and Search Console reports to get valuable information about the status of your website and deeply understand customers’ behavior.

Best regards,
Anastasia

[Rayshuggs]

@abpharmd1 I don’t have too much to advise on but I hope you find these useful.

1. Try adding a FAQ page. Right from the name of your store, customers can easily develop curiosities and questions regarding things so you can use this page as an avenue to address some of them ahead of time.

2. You should consider bundling certain types or categories of products in order to increase chances of making sales. For example, you could mix and pair some water bottles with matching hoodies making them available at one product price. Doing this, the help of an app would aid you a lot and I personally recommend the Bundler- Product Bundles App. This app takes away the burden of setting up these bundles on your behalf and also helps with editing them when you deem fit. You can use this link to try the app for free https://apps.shopify.com/bundler-product-bundles

[PageFly-Richard]

Hi @abpharmd1 ,

This is Richard from PageFly - Shopify Page Builder App. I have just had a look at your store. I have just some small things I’d suggest for your Homepage and Product page for a better chance of gaining sales. May it help!

Homepage

1. Add highlight CTA buttons

A primary call to action button is one of the important things for a home page of an online store. With this button, you will redirect customers to the page you want them to take action mostly. It can redirect to a collection page, or a product page, etc.

2. Have an announcement bar

Basically, the announcement bar will announce the information about shipping and discount or any promotion campaign of a store. For example, a Countdown timer is a tip to encourage customers to make decisions quickly.

You can check this image for reference:

3. Adjust the product price and product title

• Increase the product price and title visibility by using a large font size, bold text style, or eye-catching color.
• You can also align product title and product price by making them in the same line:

4. Adjust the heading

To make the texts more readable, you can also use large font sizes, bold text styles, or bold colors to increase the heading visibility.

5. Add testimonial - customer reviews

• Customer reviews are proof of your product quality. This section will help you build customers’ trust. You can show rating stars for each product or you can add customer reviews as text and photos.
• Reviews are crucial when it comes to shopping online.
• You can check this image for reference:

Product page

1. Adjust product price

Setting sale prices for products

When you put a product on sale for a lower price, you might want your customers to be able to see the original price, so they see the price comparison. The product listing updates on your online store to show that the item is on sale. It may help increase your conversion rate.

Make the price more visible

To make the price more attractive, you should increase its font size or color:

2. Include both User rating average and number of ratings for product

When you are getting feedback and rating from customers, you can take into consideration to add them. Many users rely on ratings and reviews to select products and displaying them right on each product in the first place can quickly build your credibility.

These are some suggestions for improving the design.

Let me know if you have any questions.

Good luck and have a nice day!

Warmest regards,

Richard | PageFly

[Andrew_8]

Hi @abpharmd1 ,

Congratulations on getting launched!

Your store is missing a fair few essentials that are outlined here in our Buyer Trust guide. You need an About Us page, you need content, and you need branding.

You also need text contrast to make your store easier to navigate. Dark text on brown is hard to read.

I recommend looking at our Shopify Academy which has a wealth of tutorials, guides, and courses to help you build your site. As it stands, your store is nowhere near ready and needs more work. Here is a guide on Conversion Rate Optimization.

[flareAI]

Hello @abpharmd1 ,

I am Gina from flareAI app - free sales machine, and I am here to support you.

After examining your store, I found some improvements you can make that could increase your sales.

1. Add a banner or slideshow below the header section which helps the right visitors dive deeper into your website while also weeding out the people who won’t find value in what you offer.
2. Add favicon to your store which is a small square image/logo that appears next to a web address. Favicon helps to strengthen your brand and add a polished look to your website. See shopify help here
3. Add product reviews as most of the customers read the review before purchasing the product. Even sometimes by reading reviews, customers may look to understand whether your product will suit their particular situation and make the decision to purchase the product.
4. Display store’s contact info like phone number, email address, and office address in the Contact Us page.

5. You can add testimonials on the home page to make the store look more professional. Testimonials allow your satisfied customers to step forward and address the questions and objections that fill the minds of your prospective buyers for you.
6. Optimize your footer with a more professional and functional look. Add pages like Contact Us, About Us, Privacy Policy, Terms of Service, etc to the footer.

7. A FAQ would be useful to provide quick information to help customers make a purchasing decision and also to reduce the time your employees need to answer simple questions.
8. Try to maintain the same image size while listing all products.

9. Add About Us page which is a reflection of the purpose and personality of the business.
10. Add advanced filters in collection pages to help your visitors narrow in on the specific product they’re looking for and find products they might be interested in based on certain features (e.g. size, color, category)
11. Add sorting feature in collection pages for changing the order of any product listing whereby users can choose which criteria they want the products to be listed by.

12. Add Blogging in the store
    Blogging is an amazing way to drive traffic to your website and increase your SEO. The more your blog, the more content the search engines have to crawl and index. This means they can easily recognize that your site is a resource of information for people to access.
13. Add data policies (Privacy Policy, Terms of Service, Refund Policy) to your store which helps set expectations with your website visitors. They’ll know the types of data you’re collecting, why you’re collecting, protects the seller from bad customers and ensures that buyers know exactly what to expect when they order a product.

I trust this will be of benefit to you.

Gina

[Delloop]

Hi @abpharmd1 how’s your store going? Getting some sales now? Let us know.