Hi, ive tested your store and here are a few things ive noticed, keep in mind ive only tested your product page and cart page. Im assuming your links on facebook go directly to a product page and not home page. If not, that would be a whole other discussion (in my experience, links directly to home page are the worst converting):
- when you add an item to your cart, the drop down cart is very confusing, id suggest changing your themes setting to actually go to the cart page. Or if your theme permits, a slide out cart.
- if there are no product reviews, the review stars at the top of product page should be suppressed. (I immediately clicked the stars on a product and it went to write a review section. Personally, I know how to navigate back from this but alot of people dont.)
- Your product images need to have a white background, in my opinion colored backgrounds do not look professional nor will search engines like google accept them.
- On your cart page, you need spacing or some sort of text between your checkout button and the accelerated checkout buttons.
Actually I stopped finding things as I wanted to share this:
The best piece of advice I have for you is, I know it sounds bad, but pretend you are the dumbest person on the internet and consider how they would think or how they would navigate any little thing on your website.
Literally any little spot on your product page where theres no direction on what to do (like after they click the review stars), alot of people will leave. It is mind blowing how many people dont know how to navigate a website.
And judging by your products (I may be wrong) I am picturing your customer base at the mid-high age range, in which my above point is especially true.