Why is my online store getting visitors but not making sales?

Hello everyone, It’s been over two months since I opened my store and it’s been getting visitors but no sales. I am hoping you could provide me with feedback that could help me with getting sales.

Thank you in advance for your assistance! much appreciated.

https://naptaboutique.com/

Thanks

Riri

Hello,

I hope you are doing good and welcome to the Shopify Community!

I am San from MS Web Designer

Thank you for sharing your store URL. This allowed me to go through your site.

You have a beautiful website. I believe a few adjustments may be required to make it more professional and appealing to customers.

Here are some recommendations:

Header:

1.Wishlist Missing.

  1. Social media Icon missing.

You can follow this.

Homepage: (First Impression is the last impression)

The homepage is the first landing page your customers will see after opening the website. Yours is done beautifully.

1.Add text and description on the page banner to make it more attractive.

  1. Use small size images to showcase the featured product so that more products can be added.

  2. Featured Products / all Title should be Optimized and Seo Friendly

4.Add Meta Description for all Products.

5.Add Trust Badges on Your Home Page

6.Avoid extra-large images on the home page as it reduces speed and increases the scroll time.

  1. If Possible, add Instagram Feed on Home page.
  2. Add Sticky Cart Icon on Home Page.

9.Footer must be compact and informative and should contain all the important links like - About us, Our Story, Contact, Privacy Policy, Return Policy, Terms of Services, FAQ.

Collection and Product Page:

  • Add Product Review on Collection Pages

  • Add Sticky add to Cart and Buy now Button for quick checkout.

  • Reduce the font size for the description as it increases the scroll time.

  • Add Trust Badges below add to cart or Buy now Button

  • Add Products Bages like New, 10% Off, You Save 20$ or Free Shipping.

  • Add Mouseover on 2nd image Features

Good Example of Collection Page

I hope this helped!

Please feel free to contact us for any further help that you might require.

Best regards,

San.

Thanks for reaching out to the community. This is MooseDesk - All-in-one Shopify Helpdesk App.

I had a look at your store and do have some point to make it bring better experience to potential customers. Please kindly check below:

1**. Hero section should have heading/subheading**

It will introduce your store to visitors. The red CTA button should also be placed here (placing it under make the site looks disjoint)

2. You should divide the product section based on the product type

For example: Clothes, Jewelry, Bag or For Men, For Women

3. You should add a product option selector

With which customers can check all the variants and make decision easier

4. This section is too big. It makes a visitor like me cannot see the whole picture of the product. Try to make it smaller, feasible to capture the whole picture

5. Add product benefit section

Here’s an example for you:

  1. Have an FAQ page

I notice that you haven’t had any FAQ page (a page that contain frequently asked questions like Shipping policy, Return policy, …).

These questions are really important cause they make customers feel safe and more ready to buy from an online store.

=> You can create a FAQ page or a Help Center for this

=> To address this, I suggest exploring MooseDesk, a free FAQ builder (with premade templates ready), and helpdesk app.

With MooseDesk you can make page like this:

This could address many questions from customers therefore help them feel more confident to buy from you

7. Have a support widget

So a very important in creating great user/customer experience is designing a place where customers can easily ask about your product or feedback their experience.

Currently your store has not had such thing and it might be a pain point in shopping online cause there’s nowhere to ask and receiver answer. It might look like this:

If you want to find a FREE option for that, MooseDesk is a good choice. It’s a customer service app/helpdesk that could help you do all the things I have suggested above.

If you want to give MooseDesk a try, feel free to do it and hit our 24/7 support so we can help you enhance UX experience.


As an expert/enthusiast in UX, I recommend implementing these changes to improve customer experience when scrolling through your store.

If this is helpful for you, please let me know by giving me a ‘LIKE’. If your question is answered, please mark this as 'SOLUTION’.

Thank you,

MooseDesk - All-in-one Shopify Helpdesk App

Thank you so much, this is very helpful. I appreciate your time and feedback.

Thank you so much, this is very helpful. I appreciate your time and feedback.

Thank you so much, this is very helpful. I appreciate your time and feedback.

Hello,

Thank you for your response.

We are glad that you liked it.

If you need any assistance to let me know.

Regards,

San