Why is my online store not converting despite high traffic?

Payments + Shipping & Fulfilment

Topic summary

Main issue: A new online store reports very high traffic but no conversions.

  • Metrics: ~6,000 sessions in the last 18 hours; 0 add‑to‑cart events and 0 purchases (sessions = visits; add to cart = shoppers selecting items for purchase).
  • Context: The owner spent two weeks building the store, creating ads, and marketing.
  • Ask: Help diagnosing whether something on their end is preventing adds to cart or checkout.
  • Sentiment: They believe the store is decent and are surprised by the outcome.
  • Status: No responses, actions, or fixes yet; issue remains open and unresolved.
Summarized with AI on January 6. AI used: gpt-5.
1

Hi,

I’ve spent two weeks creating my store, creating ads, posting the ads and marketing. In the last 18 hours, my store received over 6,000 sessions without a single add to cart or purchase. I was wondering if someone could help me diagnose if there is a problem on my end? I feel like my store is decent and am flabbergasted that I haven’t even had a single checkout. Thanks!