Why is my online store not converting traffic into sales?

Topic summary

A shop owner is seeking feedback on their online store, which is receiving traffic but generating no sales. They want to identify potential red flags or obvious mistakes affecting conversion rates.

Key concerns:

  • Uncertainty whether the store is too niche
  • Possible design or product-related issues preventing purchases

Current status:

  • The shop owner is looking for informal peer feedback from other store owners
  • They are not currently interested in professional third-party services
  • The discussion remains open, with the owner awaiting community input on what might be deterring customers from completing purchases
Summarized with AI on November 21. AI used: claude-sonnet-4-5-20250929.

Dear all; I was looking for informal feedback amongst shop owners and not professional services. Thank you to everyone who has reached out, but please know I am not currently looking to outsource to a third party.
best regards,

Mieke