Hi @MayteCoke ,
This is Kate from PageFly - Shopify Landing Page Builder App:
I understand that experiencing low sales can be frustrating. I want to assure you that we are here to help you through this issue. I’d love to give you my suggestions as hereby:
HOME PAGE
1. Add a call-to-action button to the hero banner.
You could consider creating a slideshow to exhibit some of your featured collections or include a call-to-action button that directs people to your collection website.
2. Consider using to Collection List
As I see, you are listing your collection vertically. This layout will be suitable if you have fewer than 5 collections. And, it would be not user-friendly, especially on mobile devices if you have more than 10 collections.
In this case, I suggest you could display your collection in grid layout or slideshow like the attached images below.
- Slideshow
- Grid Layout
3. Have secondary hover images:
There are few strategies you can use for your secondary hover images:
- “Lifestyle” Thumbnails:
- “Compatibility” Thumbnails
- “Feature Callout” Thumbnails
- “Product Variation” Thumbnails
Secondary hover images will help customers see different views of the products so that they can easily gain trust and make Buying decisions.
4. Make your CTA buttons more attractive
All the Call to action buttons need to add a hover state to make the user feel these buttons are active and clickable.
For example, when the mouse hovers over the button will change to color, zoom out,… etc
PRODUCT PAGE
1. Include both the User rating average and Number of ratings
When it comes to online shopping, customer reviews are crucial. PageFly makes adding testimonials and product reviews to your page an ease.
2. Set a border for this field
This field currently lacks a border, making it challenging to distinguish it as a place where customers can enter their information. To ensure that your clients don’t miss this field, I advise you to add a border around it.
3. Provide images of your products on a human model
Before purchasing fashion items, consumers must be able to visualize how the item will appear on their own body.
Users cannot accurately identify crucial product qualities such as fit and length - how big or fitted is this ring — without a human model for reference. Similarly, finer aspects of proportion and quality can be difficult to judge without the context offered by a model.
4. Add a recently-viewed section
You might consider giving all users (including those who aren’t signed in) access to a history-based recently viewed things list, and allowing them to change it. For a variety of reasons, users may desire to revisit previously seen content.
For example, throughout both mobile and desktop testing, people frequently wanted to return to a product they’d seen before simply to reevaluate it after having looked at and rejected other options. Users will become bored and dissatisfied if it is too difficult to refind previously viewed things, and they may decide not to buy anything at all.
Furthermore, if you haven’t yet prepared for the Back-To-School season, don’t worry! There’s still plenty of time to make the most of this opportunity. Here are some suggestions to help you get started:
- Establish a Back-To-School collection: Create a specialized selection on your website that focuses on products tailored for students. This streamlines the browsing experience, enabling customers to easily find the items they require.
- Provide promotional offers and discounts: Introduce appealing deals and bundled packages for your Back-To-School collection. Consider offering discounts, complimentary items, or exclusive student offers to attract shoppers.
Please let me know if you have any questions.
Cheers!
Kate| PageFly team