Here are a few things I noticed about your store:
- A lot of white, I would add some color to draw customers attention
- About Us page looks off, I would center the text and add some more content
-Shop page could use some work as well in terms of design, to make products stand out and entice customers to click and view more (titles are small, and alignment looks off with the border)
-Here is an example, maybe it can help inspire your design. You want to push customers to take an action when they get to your store and have the purchase process as fast/smooth as possible.
Hope that is helpful to you!
** @biznazz101 **