Why is my product image getting blurred on the product page?

Technical Q&A
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Topic summary

A Shopify store owner is experiencing image quality issues on product pages. The problem stems from Shopify automatically appending “_540x” to product image URLs, which reduces the image dimensions and causes blurring.

Technical Details:

  • Original image URL works correctly at full resolution
  • Modified URL includes “_540x” suffix, forcing the image to 540px width
  • This automatic resizing is degrading image quality on the product page

Current Status:
A support representative from GemPages (likely a third-party theme provider) has responded and requested the store password to investigate further. The store owner has provided the password. The issue remains unresolved pending GemPages’ technical review.

Note: The conversation contains some garbled/reversed text that appears to be a formatting error in the original posts.

Summarized with AI on November 24. AI used: claude-sonnet-4-5-20250929.
1

Hello hope you all are doing well Can someone please guide me why my Shopify store is adding 540x to my product image Url? Due to this Image got blurred on the product page.

Correct url of image = https://cdn.shopify.com/s/files/1/0663/4507/4910/products/B1011381-A821-49DC-B81E-EA8783D3AD56_2.jpg?v=1670256512

blurred image Url = https://cdn.shopify.com/s/files/1/0663/4507/4910/products/B1011381-A821-49DC-B81E-EA8783D3AD56_2_540x.jpg?v=1670256512

website Product Page Url = https://the-fab-store1.myshopify.com/products/turkish-black-and-gold-buffet-dish-set

2

Hello @Hamzataj

To provide you with the most precise solution in this case, could you please share your store password ?

Thank you and hope to hear from you.
Best regards,
GemPages Support Team

3

hamza

4

Password: hamza