Why is my SEO not driving traffic to my store and why isn't it converting to sales?

Ask Me Anything Q&A Googleshoppingamarepo

Topic summary

A bath and body products seller is struggling with low website traffic and minimal sales despite SEO efforts. Their unique selling point is wickless candles designed to prevent household fires and health hazards, targeting health-conscious consumers seeking handmade, toxin-free products.

Key recommendations provided:

  • Prominently feature safety benefits (fire prevention, health advantages) in product titles and descriptions
  • Optimize Google Shopping listings with strategic keyword placement in the 150-character title limit
  • Avoid keyword stuffing while maintaining human readability
  • Improve product feed attributes following Google Merchant Center guidelines
  • Develop content-rich website pages that provide genuine value to visitors

Current status: The discussion remains open with initial guidance provided but no concrete resolution or follow-up actions confirmed.

Summarized with AI on October 30. AI used: claude-sonnet-4-5-20250929.
1

Why is my SEO not driving traffic to my store and why isn’t it converting to sales? I hardly get sales on my website and I am trying to drive traffic to my website and increase sales. I make and sell bath and body products and I offer a unique and safer candle option called wickless candle to prevent and reduce health hazards and household fires that starts from candle burning. My target audience are health conscious people who love handmade toxin free bath and body products. What do I do please?

2

Hello Honey, great question. SEO is very difficult, and becomes more difficult every year. It sounds like you have great products, be sure to highlight this as much as possible, for example add the info regarding how it reduces household fires in your ads. And if you are just talking about SEO, and more specifically free shopping listings, then add this info in the title and description. However for the title as you have only 150 characters, be very selective what you add. Only add keywords that consumers are searching for, and ensure the title is human readable, not keywords stuffing.

Also look at improving all other attributes, a list of all the requirements and recommendations can be found here: https://support.google.com/merchants/answer/7052112

Then ensure that your website is content rich and helpful to consumers.