Notice how Shopify Staff avoid the issue like the plague, but Shay is all over Mindy2k’s post below asking for evidence - yet I provided a clear undeniable screenshot in my post and its ignored! I don’t know if Shopify staff are measured by number of responses to posts - so cherry-pick the easy ones? You might as well be shouting to the sky as posting on here. 
Topic summary
Core Issue:
Shopify analytics stopped tracking sessions, add-to-cart events, and conversions correctly starting October 31, 2023, while revenue and order data remained accurate. Multiple merchants report the same problem affecting their stores’ performance metrics.
Shopify’s Response:
- Victoria_13 (Shopify staff) initially confirmed developers were investigating analytics discrepancies from October 31st
- Later announced the issue was resolved, but multiple users report problems persist
- Support tickets have been opened but merchants report no effective resolution weeks later
- One support agent suggested privacy apps/cookie tracking refusals caused the issue, though merchants note this doesn’t explain the sudden change on November 1st
Current Status:
- Problem remains unresolved for many merchants months after initial reports
- Incorrect data is being sent to Meta and Google Ads, impacting advertising performance assessment
- Users express frustration during peak business season with unreliable analytics
- Some merchants report 8 conversions showing as 0% conversion rate
Workarounds Suggested:
- Contact Shopify Support directly (though users report limited success)
- Use third-party tools like GA4 or Cartlytics (met with pushback as users expect native analytics to work)
Community Sentiment:
Merchants express lost confidence in Shopify analytics reliability and frustration with lack of communication and resolution timeline.