Judging by the 0.82% conversion rate for your store, it’s very difficult to pinpoint where are the precise areas that can be improved.
To improve the general conversion rate, you can start by investigating the cart abandonment rate, to see if there are many people who decide to not buy even after adding the items to cart.
If that is so, maybe you could improve trust issues for the site, by for example adding more reviews for the products, adding photos of yourself - to add on the personal touch etc.
Or maybe there are many visitors coming from a certain traffic source that are not even adding items to cart at all. That means the people were not the right people to begin with.
The approach would be to look at store’s traffic sources to find out what are the individual conversion rate for each of your traffic sources and work out if those conversion rates are areas you could improve on. This is also because the quality of store visitors from different platforms would vary.
For example, conversion rate from Instagram visitors could be different from conversion rates of visitors from Google ads or conversions when you send out a blast to your email list.
The average store conversion rate is only an arbitrary number as a general health indicator but would not allow you to nail down to any specific issues or improvement areas from individual traffic source.
There needs to be individual strategies tailored to improve the quality of traffic from each of those traffic sources.
I have a couple of videos here that might be helpful:
What’s a good online store conversion rate?
https://www.youtube.com/watch?v=of0zIBasueU
Practical questions every Shopify owner should ask + essential Shopify reports to get more sales
https://www.youtube.com/watch?v=3ghPxJ5Yous
Hope this helps.
Cheers,
Clarice