Why is my Swedish online store experiencing low conversion rates?

Hey! I have just launched a store called towili.se. Its in swedish and I only sell in sweden. My stats right now are:

Sessions: 1300

Added to cart: 52

Reached checkout: 51

Sessions converted: 8

This seems very odd to me that so many people want to buy but drop out in checkout. Worth to mension is that i have a ton of abandoned checkouts where they have put in their information but not payed. I have free shipping and have checked so that everything is working but I cant find any problems. I also have a lot of cheep traffic from tiktok ads. Do anyone know what the problem might be?

Hey @Alfred4 .

Thanks for reaching out.

I appreciate the context that you have shared with us as that is very helpful! Could you share your online store URL? As this will allow us to take a closer look at your store and provide feedback.

If you are suspect that your customers are unable to complete the checkout, you can Review your abandoned checkouts by navigating to Orders > Abandoned checkouts. Each time a customer tries to pay for their order, a payment event is noted in the history of the abandoned checkout. This is a great way to help identify if you are experiencing any checkout issues.

Looking forward to your response.

the url is https://www.towili.se/ and no the abandoned checkouts have not experienced any payment issues

Hey @Alfred4 .

Thanks for the quick response and context!

In this case, since your customers and visitors are not experiencing any errors when attempting to checkout - we can look into improving the online store. While I was looking into your online store, I noticed that you are using the announcement bar to inform your customers of a winter sale. What do you think about including a discount in the announcement bar to create a buyer incentive? It can definitely encourage a purchase.

You could potentially add a slideshow section as the first section on the homepage to showcase your product to visitors as soon as they make it to your store. It can make your online store homepage more engaging and interactive. It is a great way to allow your audience to learn more about the business without having to scroll.

Let me know what you think and if you have any questions.

okey, can i change my landing page while running ads on tiktok or will i need to update my ads with a new link to the store?

Hey @Alfred4 .

That is a great question!

You can customize your online storefront using the Theme Editor while you are running marketing ads. These changes should not cause an issue with the ad that you are currently running.

With that being said, I would suggest being careful with making changes to the online store domain or online store or product SEO as this may cause issues with the ongoing marketing campaign.

Let me know what you think.

okey thanks very much. could you please help me with another store? I have published a discussion called “not getting any add to carts” i hope this link work https://community.shopify.com/topic/1872542

Hey @Alfred4 .

I would be more than happy to follow up that thread, thanks for bringing this to my attention.

How much are you charging for shipping? What do you say about ETA in shipping options?

free shipping

I have a question regarding tiktok ads. my ads has 0.3 dollar cpc but 0.7% ctr how is that possible and what does it mean? It happens on all my stores and my conversion rate is always horrible

Yeah saw that just after I posted. Weird. Yeah a pretty big dropoff from checkout, but not unheard of. TBH I don’t see any major red flags.