Why is my UK-based store showing inaccurate visitor stats?

Topic summary

A UK-based Shopify store reports that visitor statistics in Shopify admin appear inaccurate.

Recent changes noted: a theme upgrade and a domain switch from .com to .co.uk about two months ago. The store is configured to be open only to the UK (www.3echoice.co.uk).

The poster is seeking troubleshooting advice on potential causes and welcomes general feedback. No responses or resolutions are provided yet, so the issue remains open.

Summarized with AI on January 12. AI used: gpt-5.

Hi, I’m a Uk Shopify store. I upgraded my theme and have been working hard on improving the website. My visitor stats in admin do not seem to be accurate? Store is only open for UK location - www.3echoice.co.uk

Also to mention that the domain was previously as .com where only 2 months ago I have changed onto .co.uk . Any ideas what we doing wrong? Also any feedback is well taken.