hey all, I’m asking if someone can look at my site and have an idea on how I can covert my traffic. I’ve had over 1000 site visits with no conversion yet, which is concerning. They aren’t even adding to the cart which makes me think it might be a product issue not a site issue. Anyways, let me know what you think, thanks!
Topic summary
Site owner reports 1,000+ visits with zero conversions and no add-to-cart events, worries it may be a product issue, and requests feedback on www.greenswardgear.com.
A responder notes apparel is highly competitive and urges setup of analytics to track user behavior, then recommends UX and copy improvements to boost trust and clarity.
Key recommendations:
- Navigation: Reduce height/space to avoid wasted above-the-fold real estate.
- Hero section (top banner): Make the headline benefit-focused (e.g., leveling up golf attire), remove filler text, change “Show All” to “Browse collections,” reduce section size, and add social proof (reviews/customer counts). “Social proof” = third-party validation that builds trust.
- Featured products: Keep as is.
- Collections page: Default sort to Best-selling instead of Alphabetical to surface popular items.
- Product page: Improve readability (green text is hard to read) and make the Add to Cart button more prominent (e.g., fully green with high-contrast text).
An offer for a complimentary teardown and mockups was made. No resolution yet; next steps are implementing changes and enabling analytics. Open question: product fit vs. site UX as the primary issue remains unconfirmed.
Hey Greenswardgear,
The online clothing industry is competitive, and getting conversions can take some time. Therefore, I recommend optimizing your website and making these changes. Moreover, make sure you have your analytics set up so that you have more information on the actions people are taking on your website.
Home Page:
Visitors decide in less than 3 seconds whether they want to buy from your website. Hence, the first impression is extremely important.
Here are some suggested changes:
HomePage:
Navigation:
- Reduce the size of your navigation section (It is wasted space at the moment)
Hero Section:
- Change your headline. This needs to be more user-centric. At the risk of not knowing your business enough - try “Quality that will turn heads at the golf course,” “Level up your Golf Attire,” or something that will talk about the benefit you provide
- “Remove see our latest offerings below”. This is a no-brainer and wastes space.
- Change Show All to browse collections. Shop all is aggressive, and your user is not ready to shop right now
- Reduce the size of your hero section
- SOCIAL PROOF: You need to create trust in why people should choose you. As humans, we trust 3rd party people. Talk about how many people love your product. Talk about your review
Featured Products:
- I love this section
Collections Page:
- Sort By: This should be best-selling. Alphabetically provides no value to the user. Best Selling showcases your best items, and if they like it, they can scroll more
Product Page:
- The green text is hard to read.
- The Add to Cart button should be highlighted and prominent. (Maybe have this entirely in green). The text in black?
I see a huge potential for optimization on your website. I spent about 5-10 minutes going through it at the moment. Let me know if you found this helpful, and I can do a full complimentary teardown and create some mockups for you.