Hi @Lauren1000 ,
I’m from Mageplaza, a Shopify solution expert.
I would be glad to review your website and provide feedback on improving its performance. Below are some suggestions to improve your websites:
1. Adding promotional banner
You should add seasonal banners for current promotions or collections (e.g., Summer Sale, Winter Collection) to catch the attention of customers. Additionally, you should add ATC, Shop now or add to the wish list buttons to encourage customers to buy your products. Here is a reference:
2. Halloween Major Sale
You should add ATC or add to wishlist buttons, make price and discount labels more noticeable to encourage customers to buy products. Below is a reference:
3. Improve search bar
Enhancing the search bar’s functionality with larger images and showing pricing, adding collection search, category search can help users quickly find the products they are looking for, improving the overall shopping experience. Here is a reference:
Here are my suggestions to improve conversion rate:
4. Enhancing landing page
Your website isn’t effectively converting visitors into buyers despite your advertising efforts. Without seeing your ads, I can’t offer detailed recommendations on your landing page. However, here are some suggestions from Databox that you might find useful. You can read more in their article.
“When the click-through rate (CTR) is high but the conversion rate is low, it usually indicates an issue with the landing page. This is often due to a lack of effective calls-to-action (CTAs). To address this, create a clear CTA, such as a “Buy Now” or “Read More” button. This CTA can be a clickable image with a small amount of text or a simple button.”
5.Pay attention to your cart abandonment rate
A high cart abandonment rate can be particularly frustrating for your business, especially when you’ve invested heavily in getting people to your site in the first place.
A high cart abandonment rate represents potential customers who chose not to become customers. This is also a reason causing low conversion rates.
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You can remind your customers about the products left in their carts and encourage them to finalize their purchase by:
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Email Reminders: Send emails to customers who abandon their carts, reminding them of their items.
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Incentives: Offer a discount or free shipping to encourage them to complete their purchase.
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Shopify help center has provided a guideline on this. You can check it here.
I hope my suggestions are helpful, feel free to give me any feedback. Good luck!