I searched “Milan Fine Jewelry” in Google search, but it does not show up.
Also, I did my best to change the website name but still it does not change.
Please help me fix this
Sign up for Google Search Console, and register your sitemap there.
- Have you integrated store with Google Search Console?
- Have you finished store sitemap submitting?
If none of them above are done on your end, it is for sure that you fail to see your store in Google search results, as Google has not crawled or known your store yet.
I have integrated my store with Google Search Console and also finished sitemap. I added the sitemap last week August 29.
It just takes a while is all. It’s there now.
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Wow, it really shows up now, I haven’t check it. But now my problem is how can I make the name above url “milanfj.com” into “Milan Fine Jewelry’?
So the name above the url is the Site Name. It’s generally what Google thinks your name should be called. In some paid themes, you’ll have an option in Theme Settings to set things like Favicon, Site Name, and Meta Titles, just as an added feature. But you can edit your code to include the Site Name, so places like Google can see consistency. Basically Google wants to see your Site Name in as many places as it can. So I suggest you include this code in your header.liquid, main.collection.liquid, main.page.liquid or theme.liquid, and as many places (at the top) as you think are a good place to put vital store info (edit for your own store):
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Your Site Name",
"alternateName": "Your Site Name",
"url": "https://www.yourwebsite.com/"
}
</script>
Again, it just takes time. Once your done, re-index and re-crawl.
Hi @gemshow,
I understand how frustrating that can feel. When your store name doesn’t appear in Google search, it’s usually related to a few common issues:
- Indexing: First, make sure your site has actually been indexed by Google. You can do this by searching site:yourdomain.com in Google. If no results appear, you may need to submit your sitemap in Google Search Console.
- Website title & metadata: Changing the store name in Shopify is only one step. You also need to update the page title and meta description under Online Store > Preferences. This is what Google pulls for search listings.
- Time factor: Even after changes, it can take days or weeks for Google to crawl and update your listing. Patience is part of the process.
- SEO basics: Make sure your homepage includes your store name naturally in headings and text. Add product descriptions, image alt text, and meta titles that reinforce “Milan Fine Jewelry.”
Beyond SEO, you may also want to think about affiliate marketing as another way to drive interactions and traffic. Inviting loyal customers or micro-influencers to share your products can help spread the word authentically. Shopify offers tools like Collabs, and apps such as UpPromote can make the process smoother when you’re ready to scale.
Wishing you the best - once these steps are in place, you should see more visibility and engagement for your store. 
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Happy to know your store is integrated with Google Search Console and submitted sitemap already. If so, that means Google is still on the way of indexing your store, please give it some time, usually several days or weeks, and then you can test by searching with site:your store URL to see if indexed or not.
Yes, it shows but still the page name above the URL is still milanfj.com and not Milan Fine Jewelry.
There’s really nothing you can do to force the name to display instead of the url. It’s Google that decides. The website’s pretty new, I would do some brand building to increase its reputation. Google can display the url instead of the name if it feels uncertain about your website. - “if our system is less confident in a name you provided, it may sometimes generate site names using other sources or show a domain or subdomain name.”
I luckily get a document support from my colleague in the team and he said I can use the way shared in this document to make site name appear in search results. You can make it as a reference also and see if available, please make sure fully reading it. Thank you!
You can make a test by pasting your related page URL in this inspection tool attached below to double-check if exist any error or sections need to be improved and after optimizing, the search result will be updated accordingly. Sometimes it is due to the time of indexing on Google end, we may need to be patient as it is not auto-updating.
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@gemshow I’m happy to help you. You can also proceed to check more issue details via Rich Results Test tool and hope the issue can be located or solved earlier.