Why is my website traffic decreasing after a redesign?

Shopify Discussion

Topic summary

Website traffic dropped sharply after a Shopify theme redesign 1–2 weeks ago. Initial days showed expected results, then after 3–4 days the graph fell and stayed low—less than half of prior levels—despite ongoing social media ads.

Possible causes raised:

  • Coding or design issues in the new theme.
  • Shopify platform factors.
  • Social media policy changes.

Recent update: A participant notes Google’s Core Update rolled out on Sept 6–7, which may coincide with the decline. A Core Update is a broad change to Google’s search ranking algorithm that can affect organic visibility.

Status: No confirmed diagnosis or resolution; discussion remains open.

Action item suggested:

  • Check whether the site’s traffic drop aligns with the Sept 6–7 Google Core Update.

Unanswered questions:

  • Whether the redesign introduced SEO or performance issues.
  • Whether any social media changes affected ad reach.
  • Whether Shopify-related factors contributed.
Summarized with AI on January 17. AI used: gpt-5.
1

Hi guys,

About to a week or 2 weeks ago, I launched a re-designed-fresh-theme for my online store and using social media plate forms for advertising.

First few days i was getting excepted traffic/results but after 3-4days everything went against it, suddenly traffic graph started falling dawn, and not going up at all. Not even half of what i was getting previously few week ago.

What could be wrong here:

  1. is it something to do with coding which i’m missing in my new design?
  2. something to do with Shopify itself?
  3. Social media policies or anything which i am totally unaware of?

URL : deshoeshop. com

Can someone help and explain me that? Will be a good help

Thanks

2

Hi,

I am not sure about what exactly might have happened without details but 6/7 September, Google released it’s Core update. Might want to check in on that. Just a suggestion but timing coincides.