The design is clean which is great - BUT are you doing PPC? Search ads? Etc? Based on that your landing page (in this case the home page) needs to have certain elements. In general it’s great that you are starting off with features of the product but that’s NOT enough - you NEED to also describe a major problem you are solving (and yeh it doesn’t have to be major - even as simple as no more wet shorts, or whatever is a major issue to your customer) just make it sound BIG in a simple heading, then offer your solution (product line), make the problem sound BIG, and your solution sounds big too.
PEOPLE will remember you for your BENEFITS though, so you have a product, it has FEATURE X, and because of this feature they get BENEFIT Y (more swim time? No more watery smell? Better performance? Just examples here) that benefit is also kind of your solution and WHAT people will remember you for.
Okay all that for what? To entice the SIGN UP! YOU need a lead capture form to capture emails, in exchange offer a giveaway; ENTER EMAIL to enter to win a FREE pair of X. Or Email for a chance to win FREE x. The point? The CTA needs to be FREE.
Why collect emails? Now you can retarget a customer for free over and over, why? Because most ppl don’t buy day 1, they take a week - so you also can keep reaching out to them over the week with value emails, discount emails, testimonial emails etc.
If you want a really detailed step by step breakdown of not just your homepage but what your ads/marketing should look like as well reach out [email removed] www.roastmysalesfunnel.com
It is WELL WORTH optimizing your funnel BEFORE spending on ads!