Hi @Calrod ,
It’s Kate here from the PageFly team, the Shopify Page Builder app.
It’s great to see you have come this far. Your store is very clean and clear. However, I have some suggestions to further optimize your store’s bounce rate and engagement rates.
- Option 1: Optimize your homepage and run ads directly to it.
- Option 2: Pick one or a couple of leading products to create a dedicated landing page to showcase them.
Option 1. Optimize your homepage.
Homepage:
- Optimize the hero banner.
The hero banner is wide and makes it hard for visitors to quickly grasp what you’re selling and read your messages. You can consider moving the icon social proofs below the hero banner. Then, create texts + a background video. This way, your message and CTA button will remain sticky while the video can still be played in the background.
2. It would be great if you could include some images of your products in real life in this section.
3. Optimize the UX/UI
The CTA is not visible unless hovered over precisely. Consider making it responsive across all hoverable areas.
4. Showcase your products within the first 2-3 scrolls, placing them before their reviews. The longer visitors have to scroll to find products, the greater the chance they may leave the site. Typically, a new visitor will stay on your page for only 1-3 seconds, so make those moments count to encourage them to stay.
- Just one more suggestion: Create a product highlight section on your homepage. This should feature either your leading product, the latest addition, or one that you particularly want to emphasize. For example:
Option 2. Create a dedicated landing page.
Step 1: Select a product or a collection of products for which to create a landing page.
Step 2: Design a hero banner and optimize the announcement bar to ensure it stands out and resonates deeply with visitors.
Step 3: Create a product list section, showcasing all your leading products:
Step 4: Include only the ESSENTIAL information, such as highlights of the product material, benefits, and the best features of your swimwear.
Step 5: Add reviews
I’m confident these tips will enhance your store and boost conversion rates. I wish you the best in your endeavors. Keep up the great work!
Cheers,
Kate | PageFly team