Why is my website's conversion rate so low?

So i have started a new Print on demand - Drop shipping apparel store - www.the-apparel-wardrobe.com

My conversion rate is 0.35% I have had over 8000 customers on the website and made around 75% profit, what can give me the conversion a boost, I’m not trying to rush the website, I have been working on it for over 2 months now :).

Hi @The-Apparel-War ,

There could be a number of reasons as to why your site isn’t converting. Some potential reasons could be:

  1. Your site doesnt invoke trust. Not enough ratings/reviews on products or on the site as a whole.
  2. Your pricing isn’t competitive enough
  3. The site layout is not optimized for conversion
  4. There is a disruption somewhere between when someone enters the site and when they complete their purchase.

It’s hard to tell without doing a formal deep dive but I’d recommend reaching out to someone for a paid CRO (conversion rate optimization) audit to get down to the root problem. It would be too lengthy of a service to offer here on the form as a quick response but something like that should give you the answers you’re looking for.

Hope this helps!

Hi there, @The-Apparel-War !

Definitely a great place to gather some input regarding this matter. The Community has a great group of contributors who are willing to share their expertise and experience with you with anything regarding the platform! @Bluesoft_Design has already done so and I look forward to see what other contributors will have to say.

Upon looking at your site, I really love the logo you have chosen. The colors really pop! I also recommend adding some product reviews or customer testimonials. Having this kind of information definitely helps turning that traffic into actual sales.

I also noticed that your About Us link leads to your collection page. I also recommend creating a short description on what your company is about to garner more trust in the brand and the store as a whole.

As for converting traffic into sales, I have found some helpful documents for you to look at:

Definitely give these links a look over as they have some helpful tips regarding this matter that you have brought up.

Hi @The-Apparel-War

It’s very important to gain your customers’ trust.

Monimo is a feature-rich review app that makes it easy to collect customer reviews. Also import reviews from Amazon, AliExpress, eBay and Etsy. This works great to encourage all your customers to leave impressive positive reviews.

Monimo can greatly increase sales and profits. Quickly and easily spread the word about your brand and products by sending SMS, email and photo reminders. Instantly improve sales with testimonials that perfectly fit your shop’s style.

Free plan is available at https://apps.shopify.com/aliexpress-reviews-importer?surface_detail=conversion-customer-feedback&surface_inter_position=4&surface_intra_position=2&surface_type=category . Please contact us at support@shopbooster.co for more information.