Hey there @StoreOwner1231 here are a few suggestions that could be super helpful for you.
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There should be social media accounts of the business linked at the bottom of the homepage.
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You should try get some customer testimonials on the homepage. It is an essential factor for some customers as to whether they patronize the store or not.
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A great way to bring in new customers and keep them coming back for more is through the use of subscriptions that would reward them for their patronage. This is best tailored towards first timers and the most recurrent customers. Assigning these subscriptions however usually proves to be a very tough task and for this reason, I suggest you employ the use of the Seal Subscriptions App. This app helps to sort out which subscriptions should be assigned to what particular customers. The free plan of the app is available here https://apps.shopify.com/seal-subscriptions