Why Is Shopify Adding My Store Name Automatically At The End?

Store Design

Topic summary

  • Main issue: A store owner refining SEO (search engine optimization) titles to “Product Name | Category | Brand Name” noticed the browser tab shows an added “- Store Name” suffix on product pages.

  • Cause: A responder explained this is default behavior in most Shopify themes, which automatically append the shop name to the HTML title tag.

  • Evidence: The original poster referenced a screenshot of the theme.liquid title code (image used to illustrate where the title is set), indicating the addition likely comes from the theme template.

  • Concern about search results: The owner wasn’t sure if Google would display the extra text in search results and noted that changes may take time to be reflected by Google.

  • Solution provided: A guide was shared on how to remove the store name from the website title by editing theme code.

  • Outcome: The owner followed the guide and confirmed success in removing the appended store name.

  • Status: Resolved; no remaining open questions or disputes.

Summarized with AI on February 19. AI used: gpt-5.
1

I’ve recently opened a store selling Clothes, and am trying to improve on our SEO strategy. I’ve been going through the Page Titles of all our products and making sure they all follow this format:

Product Name | Category | Brand Name

Now when I open the website and go to one of the product pages and hover over the tab in the browser, the little popup describing the Page Title reads:

Product Name | Category | Brand Name - Store Name

Does anyone know why it’s adding the extra “-” with the store name? I don’t think this extra text will be displayed on a google search for a specific page, but I can’t test it yet because Google seems to take a while to update the changes I’ve made.

When I go theme.liquid I see this code in title:

![Screenshot_22.jpg|707x140](upload://dp9for5fFhtmoZIg6yWVaT3Kv2q.jpeg)
2

@arifulislamai

This is the default behavior for most Shopify themes. If you’d like to remove it you can follow this guide.

Kind regards,
Diego

1 Like
3

So helpful. Finally, I did it. Thank you.

1 Like