There is an issue where somehow extra zeros are being populated at the beginning of the UPC/Barcode sent from Shopify to Google Merchant center. Does anyone have any history with this?
I have never seen that before, so it must be done by using feed rules or in the data feed.
I recommend you first check your feed rules: https://support.google.com/merchants/answer/7450276?hl=en
Then check if your data feed app is doing something to add leading zeros.

