Why is Shopify still sending double-opt in emails for my newsletter?

Shopify Discussion

Topic summary

Shopify continues to send double opt-in emails for newsletter signups even after the setting is disabled. Double opt-in means subscribers must confirm via a link before being added to the list.

Observed behavior:

  • A test signup triggers Shopify’s confirmation email despite double opt-in being turned off.
  • In Shopify’s customer feed, the contact appears as subscribed before clicking the confirmation link.
  • Klaviyo only sends its subscription email after the Shopify confirmation link is clicked, creating a mismatch between Shopify (subscribed) and Klaviyo (awaiting confirmation).

Impact: Merchants want Shopify to stop sending confirmation emails so Klaviyo can handle the flow without extra confirmation steps.

Additional input: Another participant reports the same problem, indicating it may be broader than a single store setup.

Status: No fix or workaround provided in the thread yet; the question of how to fully disable Shopify’s double opt-in or reconcile the Shopify–Klaviyo behavior remains open.

Summarized with AI on December 17. AI used: gpt-5.
1

Hey guys,

I disabled the double-opt in option on shopify for my Newsletter list. But still, when I test it, Shopify will send a Confirmation Mail to confirm my Newsletter Subscription. But at the same time in my customer feed it says the customer is subscribed to the list already even if I didn’t click on the link in the Mail. But my Klaviyo Newsletter Subscription Mail is only sent to the customer after I clicked on the link in the confirmation mail from Shopify.

Does anyone know how to solve this issue? So basically the shopify double-opt in confirmation Mails shouldn’t be sent anymore.

Thanks in advance!

1 Like
2

I have the same problem…