Why is the conversion rate showing 0% despite having orders?

Shopify Discussion
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Topic summary

Main issue: Conversion metrics in Shopify (conversion rate, Reach checkout, Add to cart) are showing 0%/zero events despite actual orders being recorded.

Key observations:

  • Multiple merchants report orders (e.g., 6 in a day) while dashboards show 0% conversion and 0 checkouts/add-to-carts.
  • The issue appears intermittent for some (works on some days, not others) and newly observed by others “since yesterday.”
  • One store uses a GDPR cookie-blocking app; even “Reach checkout” is 0, prompting questions about how Shopify tracks these events.
  • Another merchant notes TikTok Ads/interest traffic, suspecting data isn’t passing from ad platforms to Shopify.

Questions raised:

  • How is Shopify’s conversion rate calculated and what data sources power it?
  • Is tracking dependent on cookies, and could cookie consent/blocks suppress these metrics?

Current status:

  • No confirmed cause or fix shared in the thread.
  • Hypotheses include analytics tracking being blocked (GDPR app) or external ad platform data not syncing.
  • Discussion remains open with requests for clarification on tracking methodology and troubleshooting steps.
Summarized with AI on February 5. AI used: gpt-5.
1

Hey Everyone.

We are seeing in some of the stores of our customers they have 0% of conversion rate (or really low conversion rates), while still having orders. Meaning they have for example 6 orders which came through the store, but on the conversion rate everything is at 0%. This client have an app of ours to block Analytics cookies (GDPR app), but the weird thing is that even reach checkout conversion rate is 0, How could this be? Does anyone know how the conversion rate is calculated? Or where it gets the information from? Is it set by cookies or by another form ?

Any ideas?

Thanks in advance :grinning_face_with_smiling_eyes:

5 Likes
2

I am having the same problem in my store. I have 0 Checkouts and 0 Add to carts, eventhough I have multiple orders that same day. It works on some days and on some days it dont. Any ideas?

3

Same problem here since yesterday

1 Like
4

I have the same. I use tiktok ads manager and interest but it seems that the information from these platforms isn’t getting through to my shopify store.