Hello. We are running GA4 measurements with GTM embedded in our Shopify store. It is generally working fine, but the purchase event is occasionally firing in duplicate. I checked the search report and found several pages with 2 purchase events and 1 display count. (Not all, but only some of them.…

Hello! We see the same in our store! We’ve checked this other topic but don’t have duplicate transactions for every transaction. Just some random duplicate transactions. We couldn’t reproduce this in our test environment. I fear this could be an error with first_time_accessed function or some Shopi…

Hello! We observing the similar issue that 2 purchase events were captured by GA4 measurements via GTM tag for the same Transaction ID. Anyone solved this double purchase event counting problem? Have tried add the conditional if tag on first_time_accessed variable, but is not working. Also tried to…

I got eh same problem - some purchase events in GA4 are counted twice. Is there any fix to that yet? Thanks

Hi, pls do check whether both GA and GTM are firing purchase event. Probably try disable the GTM purchase event to see whether it helps.

If you have the Google app installed on your Shopify instance this is already sending the purchase data to GA4 —make sure you don’t have the GA4 tag active in GTM this might be causing the duplicates. Next make sure you have the GTM tag properly installed in your Shopify theme’s header and body per…

Why is the GA4 purchase event firing twice in my GTM embedded store?

Technical Q&A

ericyew February 1, 2023, 11:03am 5

I wonder if this has to do with Google Channel App now sending its own data layer causing duplication?

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Why is the GA4 purchase event firing twice in my GTM embedded store?

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