I agree! I’d love to keep using it!
Topic summary
Shopify discontinued the Kit app on August 31, 2021, claiming its marketing functions are now built directly into the Shopify admin. The app previously automated thank-you emails, Facebook posts, product announcements, and marketing reminders from a single interface.
Merchant concerns:
- No direct replacement for automated first and second purchase thank-you emails
- Loss of all-in-one convenience that saved significant time
- New workflow requires multiple apps and manual admin navigation
- Automated product announcement emails (new releases, best sellers) have no equivalent
- Built-in reminders and prompts that encouraged regular marketing activity are gone
Shopify’s response:
Support staff acknowledged feedback but maintained the sunset decision, suggesting workarounds including:
- Manual use of order confirmation emails
- Shopify Email (lacks automation features)
- Third-party paid apps
- Zapier integrations
Staff indicated developers are “working on” automated thank-you emails for Shopify Email but provided no timeline.
Community alternatives mentioned:
- Seguno (limitation: only sends to email subscribers)
- “Thank You Emails” app by hacketyapps (in review, sends automated emails to all customers)
Merchants expressed frustration that Shopify removed valued functionality without providing a comparable built-in replacement, forcing them toward paid third-party solutions or time-consuming manual processes.
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