I have to tell you the big difference is this: kit was an all-in-one app that allowed us to send emails, facebook posts & send texts with only one stop into single app and I could do it ALL from that single app and the app would ask me if I would like to run store reports too! KIT WAS AMAZING and the number ONE reason I loved my shopify store. Now the new issue (looks like many others are having same issue) is we have to go to an admin that is clumsy and go to this app and that app to do the multiple things ONE app did for us. Kit saved me hours of time and made it easy and convenient to market my store. I just gave up this year, and basically have done nothing via the store (email marketing or text marketing or even thank you texts…nothing… )and have just taken photos and posted them on facebook. Nothing like I used to when I had KIT. KIT was awesome! I miss it terribly and so does my schedule. truly I just don’t have time to learn and fiddle with new apps and kit streamlined that entire process for me. Add and app> integrate with KIT> and viola… it was all set and ready to go. I loved it. please bring it back.
Topic summary
Shopify discontinued the Kit app on August 31, 2021, claiming its marketing functions are now built directly into the Shopify admin. The app previously automated thank-you emails, Facebook posts, product announcements, and marketing reminders from a single interface.
Merchant concerns:
- No direct replacement for automated first and second purchase thank-you emails
- Loss of all-in-one convenience that saved significant time
- New workflow requires multiple apps and manual admin navigation
- Automated product announcement emails (new releases, best sellers) have no equivalent
- Built-in reminders and prompts that encouraged regular marketing activity are gone
Shopify’s response:
Support staff acknowledged feedback but maintained the sunset decision, suggesting workarounds including:
- Manual use of order confirmation emails
- Shopify Email (lacks automation features)
- Third-party paid apps
- Zapier integrations
Staff indicated developers are “working on” automated thank-you emails for Shopify Email but provided no timeline.
Community alternatives mentioned:
- Seguno (limitation: only sends to email subscribers)
- “Thank You Emails” app by hacketyapps (in review, sends automated emails to all customers)
Merchants expressed frustration that Shopify removed valued functionality without providing a comparable built-in replacement, forcing them toward paid third-party solutions or time-consuming manual processes.