Why is the price appearing inflated on my products?

Topic summary

Main issue: Some visitors see product prices inflated by extra zeros (e.g., showing thousands instead of €16 or €34.90). The store owner cannot reproduce the issue; prices appear correct in Admin and when browsing themselves. Images were shared illustrating the wrong pricing display.

Suspected causes and checks:

  • Currency formatting/multi-currency settings may be misconfigured, or the wrong currency symbol/format is being applied.
  • A currency-conversion app or a theme customization could be injecting incorrect formatting; testing a backup theme and disabling conversion apps was advised.
  • An importing app might be altering price display formatting, even if base product prices are correct in Admin.

Latest update and requested actions:

  • Staff confirm the extra zeros are likely added by the theme or an app, not the product data.
  • Requested the store URL for local testing and asked to verify: whether the customer can still replicate, if it occurs across devices/browsers (to rule out cache), the user’s region, and whether others in that region report it.

Status: Unresolved and ongoing. Awaiting store URL and replication details to isolate theme/app or regional formatting issues.

Summarized with AI on January 13. AI used: gpt-5.


Hi,

one of my influencer let notice me that she see the price with an exagerated added 00 thousand.

What I mean those in the image are not the prices.

the prices are 16 euro, 34.90 euro etc.

I actually don’t experienced this issue and I checked for different market and language.

Also I checked in each product and price are ok, as they should be.

What could be the root of this bug.

Thank you

If using multi-currency verify which currency the user has selected.

Some currencies get different formatting or exchanges rates but the currency-symbols could be wrong leading to confusion.

Check your stores currency formatting preferences.

https://help.shopify.com/en/manual/markets/pricing/currency-formatting

If using a currency-conversion app disable it and test.

If you customized the theme or check a backup theme if problem isn’t in backup undo the customization til fixed.

Beyond that if you need this debuggedthen contact me by mail for services.
ALWAYS please provide context, examples: store url, theme name, post url(s) , or any further detail in ALL correspondence.
Contact info in signature.

Hi, @CarmineT !

Thanks for sharing your question with our network.

In addition to the suggestions shared by, @PaulNewton and @JamesTech_1 , it’s important to clarify that two extra zeros are in fact being added by your theme or an app. It sounds as though you have confirmed this by heading to Admin > Products?

Furthermore, if you’re using an app to import product information, you will want to confirm no changes are not being imported from there. That leaves us with quite a few possibilities as to why this might be occurring, so I encourage you to review each setting shared in this thread so far.

Please keep us posted,

Hi Olivia,

this issue appeared only since some days and I did not installed any app, actually I remove one that was about SEO and never really used.

The problem is that I can’t reproduce the issue that is been experienced by an influencer.

I do check and use same currency(Euro).

When got to product area, prices are correct and visualize fine from my side.

What should be same cause then?

Thank you for that context, @CarmineT !

Are you able to provide our community with your store URL? I’d be glad to do some local testing and I also invite our other contributors to take a look to see if they are able to pinpoint the issue.

To help us identify the problem can you also clarify the following:

  • Is your customer still able to replicate this issue?
  • Does this persist for them across different devices and browsers? This will help us determine if they are viewing a cached version of your site, or if this is a live problem
  • What region is this user located in?
  • Have any other users reported this? Particularly in that same region?

Please let us know,