Hi @crossovertees ,
I am Kate from the Shopify Advanced Page Builder App PageFly. Your store looks great, but I have some feedback on your store. I’d like to offer you the following advice based on my experience as a CRO, and I hope it can raise your conversion rate.
Product Page
1. Remove this blank space
Removing blank space on a product page can significantly benefit the user experience and potentially increase conversion rates.
Also, a well-organized layout with minimal blank space can make product information more readable and accessible to customers.
2. Highlight product price & show compare price
When you highlight product prices, you can make the current price stand out. You can use a larger font size, bold text, or a distinctive color for the current price to ensure it catches the eye first.
Moreover, subtle compare prices can display the compare (original) price in a smaller size or a less dominant color, with a strikethrough to indicate a reduction.
Homepage
1. Adding testimonial review to your page
Utilizing social proof capitalizes on the tendency of individuals to follow the crowd. It’s a powerful strategy for optimizing conversion rates, making an action more enticing by showing that others have already taken it.
2. Use A/B testing
A/B testing, also known as split testing, is a method used to conduct experiments on conversion rates. It compares two versions of a web page or content to see which one performs better.
The goal of A/B testing is to verify the effectiveness of changes in your page content, such as its information structure or call to action. The original version and the modified version are shown to similar groups of visitors at the same time. The version that shows a higher average conversion rate is deemed the winner and adopted for the entire audience.
Make use of the upcoming holiday
As Mother’s Day approaches, with many businesses already preparing for the occasion, your offerings are perfectly suited for this festive period. It is highly recommended to implement these strategies to fully capitalize on the festivities.
You can try:
- Discounts on Mother’s Day Collections: Offer a discount on your Mother’s Day-themed T-shirts to encourage purchases.
- Bundle Deals: Create bundle offers, such as “Buy One for Mom, Get One for You at Half Price” to increase average order value.
- Gift with Purchase: Offer a small gift with each purchase, like a custom tote bag or a personalized note card, to add extra value.
However, these ideas are just my point of view.. For the best results, it’s important to tailor these strategies to the specific audience and products of the store.
Warm regards,
Kate | PageFly Team
